2015 PRESS RELEASES
CANADA WINS 30 STATUES AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS
10 November 2015CANADA WINS 30 STATUES AT THE
30th ANNUAL LONDON INTERNATIONAL AWARDS
(New York, 10 November 2015) The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
On Judging LIA, Brent Choi, J. Walter Thompson Toronto, stated, “Amir Kassaei, Mark Tutssel, Matt Eastwood, Ted Royer, etc., make this show the best to judge your work vs. the best in the world. There is no politics. No block voting. No pressure to vote for your network, just to vote for the best work in the room.”
Canada picks up 30 Statues and 18 Finalists at LIA 2015– 7 Gold, 8 Silver and 15 Bronze.
J. Walter Thompson led the Canadian statue tally, taking home one Gold, three Silver and four Bronze statues. They also attained two Finalists.
J. Walter Thompson Canada, Toronto
- GOLD - Radio & Audio - Entertainment for Canadian Film Fest titled “Cops”
- SILVER - Radio & Audio - Campaign for Canadian Film Fest titled “Cops”, “Romcom”, “Slasher”
- SILVER - Radio & Audio - Entertainment for Canadian Film Fest titled “Romcom”
- SILVER - TV/Cinema/Online Film - Public Service/Social Welfare Campaign for The Hospital for Sick Children - Better Tomorrows titled “Phil & Danielle”, “Taylum”, “Kael”, “Charlize”, “Sandra & Paul”
- BRONZE - Poster - Use of Illustration Campaign for Alzheimer Society for Toronto Music for Memory Project
- BRONZE - Design - Poster Campaign for Music for Alzheimer Society for Toronto Music for Memory Project
- BRONZE - Digital - Public Service/Social Welfare for Toronto PFLAG titled “Raise the Pride”
- BRONZE - Digital - Innovative Use of Digital for Toronto PFLAG titled “Raise the Pride”
- FINALIST - Radio & Audio - Entertainment for Canadian Film Fest titled “Slasher”
- FINALIST - Integration - Multimedia Campaign for The Hospital for Sick Children titled “Better Tomorrows Campaign”
“Canada brought home 30 Statues, approximately 5% of the total metal awarded this year,” commented Barbara Levy, President of LIA. “J. Walter Thompson has eight Statue wins, making them the most awarded company in Canada.
“It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”
Other Winners from Canada:
BBDO Toronto, Toronto
- SILVER - TV/Cinema/Online Film - Confections/Snacks for Skittles titled “Struck by a Rainbow”
- BRONZE - TV/Cinema/Online Film - Copywriting for Prince Edward County titled “Price of Progress”
- FINALIST - Branded Entertainment - Scripted Short Film for Skittles titled “Struck by a Rainbow”
Blue Hive Canada, Toronto
- GOLD - Radio & Audio - Script Writing for Ford Canada titled “Silent Letters”
- SILVER - Radio & Audio - Automotive for Ford Canada titled “Silent Letters”
- BRONZE - Radio & Audio - Campaign for Ford Parts and Service titled “Nuts/Bolts”, “Patterns and Habits”, “Silent Letters”
Brandever, Vancouver
- BRONZE - Package Design - Product Line for Church & State titled “Lost Inhibitions”
DDB Canada, Toronto
- BRONZE - TV/Cinema/Online Film - Automotive for Volkswagen Traffic Jam Assist titled “Cuddle”
- BRONZE - TV/Cinema/Online Film - Campaign for Volkswagen Traffic Jam Assist titled “Dance”, “Cuddle”
DDB Canada, Vancouver
- GOLD - Branded Entertainment - Online Series for Milk West titled “Snack Time”
- FINALIST - Print - Consumer Campaign for Netflix titled “Orange is the New Black”, “House of Cards”, “Arrested Development”, “Fargo”, “Life of Pi”, “Ghostbusters”
- FINALIST - Print - Entertainment for Netflix titled “Ghostbusters”
- FINALIST - Print - Entertainment for Netflix titled “Life of Pi”
INNOCEAN Worldwide Canada, Toronto
- FINALIST - Production & Post-Production - Visual Effects for Cycling Canada titled “Hop On”
Juniper Park, Toronto
- GOLD - Radio & Audio - Public Service/Social Welfare for YWCA titled “Change The Tune”
- GOLD - Radio & Audio - Public Service/Social Welfare Campaign for YWCA titled “That's No Joke”, “Not A Game”, “Change The Tune”
- SILVER - Radio & Audio - Script Writing for YWCA titled “Change The Tune”
Leo Burnett Toronto, Toronto
- GOLD - Design - Brand Identity - Local for House-Maison titled “House-Maison Menu”
- GOLD - Design - Direct Marketing - Consumer Campaign for House-Maison titled “Menu”, “Restaurant”, “Identity”, “Aesthetic”, “Product”
- FINALIST - Digital - Banners for IKEA titled “#ShareTheBathroom”
- FINALIST - Digital - Banners for IKEA titled “Quick & Easy Banners”
Pirate Group Inc., Toronto
- SILVER - Radio & Audio - Sound Design for Pirate Toronto - Be Heard Campaign titled “Elephant”
Rethink, Toronto/Montreal/Vancouver
- SILVER - Radio & Audio - Public Service/Social Welfare for Canadian Men's Health Foundation titled “The Pledge - Fall Off”
- BRONZE - Design - Self Promotion for Rethink titled “The Caseys”
- BRONZE - Radio & Audio - Entertainment for Science World titled “Grunt”
- BRONZE - Non-Traditional - Direct Marketing for Uber titled “Uber Safe”
- BRONZE - Design - Digital Installations for Uber titled “Uber Safe”
- FINALIST - Radio & Audio - Public Service/Social Welfare for Canadian Men's Health Foundation titled “The Pledge”
- FINALIST - Radio & Audio - Public Service/Social Welfare Campaign for Canadian Men's Health Foundation titled “The Pledge”, “The Pledge - Fall Off”
- FINALIST - Design - Logos for Rethink titled “King Pong”
- FINALIST - Non-Traditional - Interactive Installations for Uber titled “Uber Safe”
- FINALIST - Design - Installations/Displays - Temporary for Uber titled “Uber Safe”
- FINALIST - Design - Experiential Marketing for Uber titled “Uber Safe”
- FINALIST - Design - Experiential Marketing for Splashdown Waterpark titled “Get Wet for Free”
RMW Music, Toronto
- FINALIST - Music & Sound - Sound Design for Cycling Canada titled “Hop On”
The Embassy, Vancouver
- FINALIST - Production & Post-Production - Visual Effects for Disney Playmation titled “Anthem”
Tribal Worldwide, Toronto
- BRONZE - Production & Post-Production - Direction for Peanut Butter Cheerios titled “Dadhood”
- BRONZE - TV/Cinema/Online Film - Copywriting for Peanut Butter Cheerios titled “Dadhood”
This year seven Grand LIAs were awarded:
adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”
BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”
Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”
Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”
R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”
The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”
2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2015 Of The Year Awards:
Network of the Year: BBDO
Agency of the Year: R/GA, New York
Production Company of the Year: Smuggler
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Eardrum Australia
Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.
To View All the Winners: http://www.liaentries.com/winners
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Notes to the editor:
The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.
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