Asia Fares Well at the 31st London International Awards – Complete Winners List

09 November 2016

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McCann Worldwide was named Network of the Year, while their New York office was named Agency of the Year at the 31st London International Awards in a year that saw Asia perform well across a wide range of categories.

Japan scored highest among its Asian peers with 30 Statues and 11 Finalists. Dentsu Tokyo was the top performing agency in the region picking up 1 Grand LIA, 3 Gold, 5 Silver and 5 Bronze Statues. In total Asia takes home 10 Gold, 17 Silver and 17 Bronze Statues from the awards judging.

Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

This year, fifteen Grand LIAs were awarded:

• adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance titled “Tiny Dancer”
• Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
• Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”
• FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
• HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You’re alive. Do you remember?”
• J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”
• McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”

Additionally, this year LIA did a ranking for the top three Agencies, Production Companies and post-Production Companies in Asia Pacific:

Agency (Asia, Aus & NZ combined):
1. Dentsu, Tokyo
2. Y&R New Zealand
3. TBWA\Hakuhodo, Tokyo

Production Company (Asia, Aus & NZ combined):
1. AOI Pro, Tokyo
2. Finch, Sydney
3. Flying Fish, Auckland

Post-Production Company (Asia, Aus & NZ combined):
1. Mandy, Auckland
2. The Butchery, Sydney
3. Blockhead, Auckland tied with The Refinery, Sydney

ASIA WINNERS By Country

CHINA
Six Statues and one Finalist – 1 Gold, 3 Silver and 2 Bronze:

Dans Digital, Shenzhen
Bronze – Production & Post-Production – Visual Effects for Tian’an Cyber Park-T4 titled “T4-Logo”
Finalist – Production & Post-Production – Visual Effects for Huafeng Former Ray titled “Landing”

Havas Worldwide Shanghai
Gold – Design – Installations/Displays – Temporary for Global Road Safety Partnership titled “SMS Last Words”
Silver – Design – Non-Profit for Global Road Safety Partnership titled “SMS Last Words”

Labbrand, Shanghai
Bronze – Verbal Identity – Naming for Thomas Cook titled “Experience Your Dream Holiday with Thomas Cook ”

McCann Worldgroup Shanghai
Silver – Music & Sound – Music Original – Score for Pateo titled “The Amazing Pateo Navigator”

W Agency, Shanghai
Silver – TV/Cinema/Online Film – Web Services for Douban titled “My Inner Space”

HONG KONG
Four Statues – two Silver and two Bronze:

Cheil Hong Kong
Bronze – Package Design – Confections/Snacks for Very Chocolate titled “Very Chocolate”

Ogilvy & Mather Group Hong Kong
Silver – Verbal Identity – Tone of Voice for Mandalay titled “Reservoir Rumpus”
Silver – Verbal Identity – Use of Copywriting for Mandalay titled “Reservoir Rumpus”
Bronze – Package Design – Graphic Design for Mandalay titled “Rum Times”

INDIA
Four Statues and one Finalist – 2 Gold, 1 Silver and 1 Bronze:

McCann Worldgroup, Mumbai
Gold – Design – Editorial Design for Maharashtra Dyslexia Association titled “The Dancing Letters”
Gold – Design – Innovative Use of Design for Maharashtra Dyslexia Association titled “The Dancing Letters”
Bronze – Design – Art Direction for Maharashtra Dyslexia Association titled “The Dancing Letters”
Finalist – Design – Art Direction for WWF titled “Panda”

R K Swamy BBDO, New Delhi
Silver – Verbal Identity – Naming for Lloyd Unisex Washing Machine titled “UNISEX Washing Machine”

JAPAN
30 Statues and 11 Finalists – 1 Grand LIA, 6 Gold, 11 Silver and 12 Bronze.

Dentsu Inc., Tokyo
Grand LIA – Package Design for Nameless Paints
Gold – Design – Poster Campaign for D&AD Awards 2015 Exhibition in Japan titled “Pure Design Campaign”
Gold – Package Design – Recreation Equipment/Games for Nameless Paints
Gold – Package Design – Use of Illustration Product Line for Panasonic titled “Life is Electric”
Silver – Design – Brand Identity – Regional for Game Spot PALO titled “The Protean Logo”
Silver – Design – Brochures/Catalogues – Consumer for Panasonic titled “Life is Electric”
Silver – Design – Non-Profit for Organ Transplant titled “Second Life Toys”
Silver – Design – Product Design for Nameless Paints
Silver – Design – Use of Illustration Campaign for Tohoku Shinkansen titled “Slow Train, Slow Life – Get Back, Tohoku Campaign”
Bronze – Design – Art Direction for Genius Table titled “Meanwhile in Kyoto”
Bronze – Design – Motion Graphics – Animation for D&AD Awards 2015 Exhibition in Japan titled “Pure Design”
Bronze – Design – Poster Campaign for Japan-China Advertising Educational Project 20th Anniversary Exhibition titled “New Structure Campaign”
Bronze – Design – Poster Campaign for One Show Awards 2015 Exhibition in Japan titled “Another Mountain Campaign”
Bronze – Design – Poster Campaign for Tohoku Shinkansen titled “Slow Train, Slow Life – Get Back, Tohoku Campaign”
Finalist – Design – Brochures/Catalogues – Consumer for Heartland Beer titled “Slice of Heartland”
Finalist – Design – Use of Illustration Campaign for Turner Acryl Gouache – Painting of Paints titled “Straight”, “Zigzag”, “Wave”, “Fan”

1-10HOLDINGS Inc., Tokyo
Finalist – Design – Experiential Marketing for SEIYU titled “Handmade Hometown”

ADK, Tokyo
Finalist – Design – Experiential Marketing for Toyota Hybrid titled “Toyota Barista”

Beacon/Leo Burnett Tokyo
Finalist – Design – Product Design for Delicious Supplement titled “Delicious Supplement”

BULLET Inc., Tokyo
Silver – Package Design – Gift Items for Imayotsukasa titled “Japanese Sake KOI”

good design company, Tokyo
Silver – Design – Poster Campaign for Nakagawa Masashichi Shoten titled “B0 Poster”, “B1 Poster-A”, “B1 Poster-B”, “B2 Poster-A”, “B2 Poster-B”, “B2 Poster-C”

Hakuhodo Inc., Tokyo
Silver – Design – Art Direction Campaign for Musashino Art University Open Campus – Open Up Your Imagination titled “Shooting”, “Drawing”, “Painting”, “Walk”, “Dance, Smile”
Silver – Design – Poster Campaign for Musashino Art University Open Campus – Open Up Your Imagination titled “Shooting”, “Drawing”, “Painting”, “Walk”, “Dance”, “Smile”
Bronze – Design – Posters for Suntory Blended Whisky – HIBIKI titled “Japanese Harmony”
Finalist – Design – Art Direction for Suntory Blended Whisky – HIBIKI titled “Japanese Harmony”

Ogilvy & Mather Japan GK, Tokyo
Finalist – Design – Experiential Marketing for Refugees International Japan titled “The Refugee Collection”
Finalist – Print – Use of Photography Campaign for Imytec Canon titled “Maykol”, “Rajesh”, “Cle`mence”, “Beatrice”, “Barbara”

PARTY, Tokyo
Bronze – Design – Innovative Use of Design for Narita International Airport Terminal 3 titled “Narita International Airport Terminal 3”
Bronze – Design – Installations/Displays – Permanent for Narita International Airport Terminal 3 titled “Narita International Airport Terminal 3”
Bronze – Design – Signage for Narita International Airport Terminal 3 titled “Narita International Airport Terminal 3”

TBWA\HAKUHODO Inc., Tokyo
Gold – Branded Entertainment – Music Videos for Lyrical School titled “Native Mobile Music Video”
Gold – Digital – Weird Wonderful Work for Lyrical School titled “Native Mobile Music Video”
Gold – Digital – Branded Content for Lyrical School titled “Native Mobile Music Video”
Silver – Digital – Viral for Lyrical School titled “Native Mobile Music Video”
Bronze – Branded Entertainment – Experiential/Live Events for Tourism Australia titled “GIGA Selfie”
Bronze – The NEW – Media Innovation for Lyrical School titled “Native Mobile Music Video”
Finalist – Non-Traditional – Travel for Tourism Australia titled “GIGA Selfie”

Tokyu Agency Inc., Tokyo
Bronze – Music & Sound – Music Original – Song for Van Houten Cocoa titled “Mamametal House Maid”
Finalist – Music & Sound – Music Original – Song for Van Houten Cocoa titled “Mamametal Coming Home Late”
Finalist – Music & Sound – Music Original – Song for Van Houten Cocoa titled “Mamametal Lazy Boy”

Tugboat, Tokyo
Silver – Design – Use of Photography Campaign for JRA – Weekend Memories titled “Eye”, “Back”, “Tail”, “Legs”, “Profile”

KOREA
One Gold LIA and 3 Finalists:

Cheil Worldwide, Seoul
Gold – Design – Use of Photography for Samsung titled “The Last Wish”
Finalist – Radio & Audio – Public Service/Social Welfare for Ministry of Unification titled “Piano of Unification”

INNOCEAN Worldwide, Seoul
Finalist – Design – Installations/Displays – Permanent for Hyundai Health Charging Box titled “Hyundai Health Charging Box Campaign”

INNORED, Seoul
Finalist – The NEW – Brand Experience for The North Face McMURDO titled “Explore Every Minute with McMURDO!”

MALAYSIA
One Finalist:

Leo Burnett Malaysia
Finalist – Design – Installations/Displays – Temporary for Women’s Aid Organisation titled “Can You Keep A Secret?”

SINGAPORE
Five Bronze Statues and attains three Finalists:

Fuse Adventures In Audio, Singapore
Bronze – Radio & Audio – Original Music for IMI-School of Creative Arts (SOCA) titled “Make Sense of Music”
Finalist – Music & Sound – Music Original – Song for IKEA Malaysia titled “Get Cheras To IKEA Cheras”

Grey Group Singapore
Finalist – Music & Sound – Music Adaptation – Song for DCA Mine Action titled “Never Walk Alone”

Saatchi & Saatchi Singapore
Finalist – Print – Public Service/Social Welfare Campaign for Thai Health Promotion Authority – Smoking Cessation Campaign titled “Gazing”, “Thinking”, “Smiling”

TBWA\Singapore
Bronze – Music & Sound – Sound Design for Magnum Photos Fund titled “Ché”
Bronze – Music & Sound – Sound Design for Magnum Photos Fund titled “Marilyn”
Bronze – Music & Sound – Sound Design for Magnum Photos Fund titled “The Beatles”
Bronze – Production & Post-Production – Animation for Airbnb titled “A Different Paris”

THAILAND
Nine Statues and attains two Finalists – 3 Gold, 4 Silver and 2 Bronze:

GREYnJ United, Bangkok
Silver – Branded Entertainment – Scripted Short Film for Nautilus Tuna Spread titled “The Break-Up”

J. Walter Thompson Bangkok, Bangkok
Bronze – Design – Product Development for Touchable Ink titled “Touchable Ink”
Bronze – Non-Traditional – Corporate Image for Touchable Ink titled “Touchable Ink”

Ogilvy Group Thailand, Bangkok wins two Gold and two Silver LIAs.
Gold – Design – Installations/Displays – Temporary for PETA Asia titled “Behind the Leather”
Gold – Design – Non-Profit for PETA Asia titled “Behind the Leather”
Silver – Design – Art Direction Campaign for Hi-Jet Inkjet Paper titled “Flower Corals”, “Seaweed”, “Hanging Gardens”, “Artquarium”
Silver – Design – Experiential Marketing for PETA Asia titled “Behind the Leather”
Finalist – Design – Poster Campaign for Hi-Jet Inkjet Paper titled “Flower Corals”, “Seaweed”, “Hanging Gardens”, “Artquarium”

TBWA\THAILAND

Gold – Print – Use of Photography for McDonald’s titled “Loving the Night”
Silver – Print – Consumer Campaign for McDonald’s “Loving the Night Campaign”
Finalist – Branded Entertainment – Online Episode/Special for L’Oréal Menexpert titled “Ma-ke-ru-na”

United Arab Emirates
Ten Statues and five Finalists – 5 Gold, 2 Silver and 3 Bronze:

DDB, Dubai
Gold – Radio & Audio – Sound Design for Persil Power Gel titled “Love at First Wash – Barking Puppy”
Gold – Radio & Audio – Sound Design for Persil Power Gel titled “Love at First Wash – Date Night”
Gold – Radio & Audio – Sound Design for Persil Power Gel titled “Love at First Wash – Sunday Stroll”
Bronze – Radio & Audio – Household Products for Persil Power Gel titled “Love at First Wash – Sunday Stroll”
Bronze – Radio & Audio – Retail for Berlitz Language Centers – Dubai – Lingua Fantastica titled “Romantic Spanish”
Finalist – Radio & Audio – Campaign for Persil Power Gel – Love At First Wash Campaign titled “Date Night”, “Barking Puppy”, “Sunday Stroll”
Finalist – Radio & Audio – Household Products for Persil Power Gel titled “Love at First Wash – Date Night”

Memac Ogilvy & Mather Dubai, Dubai
Gold – Billboard – Consumer Campaign for IKEA Special Offers titled “Bed”, “Lamp”, “Table”, “Nightstand”, “Bookcase”
Gold – Print – Consumer Campaign for IKEA Special Offers titled “Bed”, “Lamp”, “Table”, “Nightstand”

TBWA\RAAD, Dubai
Bronze – Digital – E-Commerce for Go Sport titled “Champion’s Hijack”
Finalist – Digital – Retail for Go Sport titled “Champion’s Hijack”

Y&R Dubai
Silver – Poster – Business-to-Business Campaign for American Garden titled “Titanic”, “Rabbit”, “Scientist”, “Napoleon”, “Bird”, “Genghis Khan”
Silver – Poster – Consumer Campaign for The Cartel titled “Sunglasses”, “Bag”, “Ring”, “Makeup”, “Shoes”
Finalist – Design – Use of Illustration Campaign for American Garden titled “Titanic”, “Rabbit”, “Scientist”, “Napoleon”, “Bird”, “Genghis Khan”
Finalist – Design – Non-Profit for American Garden titled “The World Expiration Date”