2017 PRESS RELEASES
McCann Worldgroup Philippines and TBWA\Santiago Mangada Puno win nine Statues for PH at the 2017 London International Awards
01 November 2017
From: adobo magazine, November 1, 2017 | 9:53am
McCann Worldgroup Philippines once again bagged awards for Radio & Audio work at the 2017 London International Awards (LIA). The agency won the country’s lone Gold Statue for “Dim Dads - Pedro” for client Maggi Magic Sarap.
LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
This year the Philippines brought home 9 of the coveted LIA statues - 1 Gold, 3 Silver and 5 Bronze. The country also attained 1 Finalist.
McCann WorldGroup received one Gold, one Silver and five Bronze LIAs and one Finalist, giving the agency the Philippine’s highest statue count at LIA 2017. TBWA\Santiago Mangada Puno brought home two Silver LIAs for “Correcting History” for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA.
“I would like to congratulate all the Philippine Winners and Finalists. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”
Toygar Bazarkaya, LIA TV/Cinema/Online Film Jury President and Chief Creative Officer at We Are Unlimited, Chicago commented, “This is a break out year for Asian work.
The different way of storytelling caught the judges' attention as the work was refreshing and transcended cultural boundaries."
McCann WorldGroup Philippines, Taguig
- Gold - Radio & Audio - Script Writing for Maggi Magic Sarap titled “Dim Dads - Pedro”
- Silver - Radio & Audio - Foods for Maggi Magic Sarap titled “Dim Dads - Pedro”
- Bronze - Radio & Audio - Retail for Fully Booked titled “Lives 1 of 4 - Frank”
- Bronze - Radio & Audio - Retail for Fully Booked titled “Lives 2 of 4 - Hanna”
- Bronze - Radio & Audio - Retail for Fully Booked titled “Lives 3 of 4 - Nicky”
- Bronze - Radio & Audio - Foods for Maggi Magic Sarap titled “Dim Dads - Ned”
- Bronze - Radio & Audio - Foods for Maggi Magic Sarap titled “Dim Dads - Rufus”
- Finalist - Radio & Audio - Retail for Fully Booked titled “Lives 4 of 4 - Ben”
TBWA\Santiago Mangada Puno, Makati City
- Silver - Digital - Viral for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled “Correcting History”
- Silver - Integration for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled “Correcting History”