Creative LIAisons is proud to announce its inaugural partnership with APA Kenya and EABL/Diageo. This is the first time that Creative LIAisons is holding a competition in Kenya. The winning team will be given two seats, inclusive of return airfares and accommodation to the Creative LIAisons programme in Las Vegas. The Creative LIAisons programme, which runs from 5th - 8th October, 2019, is designed to provide junior creatives with expertise, insight, new professional relationships and unparalleled networking opportunities. Every year, LIA brings in about 100 junior creatives from all over the world for free to attend master classes and talks. LIAisons runs concurrently with LIA judging and all judging rooms are open for creatives to observe the judging process all the way through metal judging. No other show does this.

 

This Creative Hackathon, which runs for 48 hours, is the ideal platform to celebrate young creativity. Every entry must consist of a local team of two creatives, between the ages of 21-30 years.

Said Barbara Levy, President of LIA, “We are really excited to work with APA Kenya and EABL/ Diageo on this Hackathon.  Conceived by the APA and EABL/Diageo, this is a brilliant way for young creatives to take the plunge and pit themselves against each other. Unlike other young creative competitions, the teams will be working on their ideas on site and must come up with an IMC campaign for the brief within the 48-hour timeframe. It is like a condensed version of a pitch but with a lot more pressure. But the pay-off is worth the sleepless nights.”

“We are also looking forward to have Waithera Kabiru, Head of Media Futures and Digital, EABL/Diageo, sit on The NEW jury again this year. Waithera is passionate about creativity. Being privy to the Show and the Creative LIAisons programme last year, Waithera has been pivotal in helping us set up this competition in Kenya with the APA,” added Barbara Levy.

 

Waithera Kabiru was the first Kenyan judge at LIA, judging The NEW jury in 2018.  “We are pleased to welcome her back. Her insights in the judging room were invaluable,” continued Barbara Levy.

Creative LIAisons is the way LIA gives back to the industry. As an awards show whose mantra is “created for creatives”, and believes in giving back to the industry that supports its show, this is the perfect platform for LIA to help inspire the next generation of creative minds.

Here is how the Hackathon works:
1.    Register your team of two before Monday, 3rdJune.
2.    The Hackathon runs for 48 hours straight, from Friday, 14th - Sunday, 16th June.
3.    Teams will have access to creative mentors and the judges for the competition. These mentors and judges are Senior Creative Directors
4.    Judging and Winning team announcement on Sunday, 16thJune
5.    Winning team arrives in Las Vegas, Friday, 4th October
6.    Creative LIAisons commences, Saturday, 5th October

 

For more information on LIA or the Creative LIAisons program, please go to www.liaawards.com.

 

The entry system to enter work into LIA is now open. Judging is held from 1st - 10th October, 2019 in Las Vegas. Winners and Finalists will be announced by 4th November 2019.

Notes to the editor:
London International Awards (LIA) is a global festival that was CREATED for CREATIVES. It is a show striving for honesty and openness. LIA stands for great creative ideas and execution, and is proud to assemble the best talent every year to honor creativity and new ideas in Advertising, Production, Digital, Design, Health & Pharma, Music & Sound, Technology and Branded Entertainment. It also runs Creative LIAisons, a program fully-funded by LIA for young creatives, that is held concurrently with the judging process in Las Vegas. Creative LIAisons provides junior creatives with expertise, insight, new professional networking opportunities, and the chance to observe judging in the judging rooms all the way through to metal discussions. No other Show does this.

Listed as one of only five global shows in the WARC Creative 100 Ranking, LIA is rapidly rising to become one of the industry's most important shows.