LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 32nd Annual London International Awards judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year Canada brought home a record 54 Statues – 1 Grand, 15 Gold, 20 Silver and 18 Bronze. They also attained 21 Finalists.

In total 820 LIA statues, in additional to finalists, were awarded from 40 countries with Canada ranking #6. The top countries were United States (209), United Kingdom (95), Australia (70) and Germany (66).

2017 is the inaugural year for LIA’s Regional Of The Year Awards. Skin and Bones Film Company was awarded the Regional Production Company of the Year for North America. This award is based on a point system awarded to the regional Production Company that attains the highest score based on any entry that wins a Statue or becomes a Finalist.  LIA uses the creative credits that are input at time of entry.

The Health & Wellness Craft Jury, Laura Gregory, CEO / Founder of Great Guns; Anna Fawcett, Executive Producer at Filmgraphics, Sydney; Ronnie Caltabiano, VP, Associate Creative Director at Area 23 New York and Adrian Bosich, Managing Partner / Director at AIRBAG, Melbourne, awarded Cossette Toronto the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”. This campaign also scored seven Gold, one Silver and three Bronze LIAs.

Laura Gregory commented on awarding the Grand LIA, “It was a blast of relief when we watched SickKids for the Toronto based Hospital for Sick Children.  No embarrassing tear jerking moments, no apologies, just raw, bleeding, defiant, fighting kids. As a seasoned team who’ve seen everything, it’s rare to be moved by the power of perfect visual, sound, cast, production design, animation all resulting into a legal high.  It was a Grand LIA from the first viewing.” She went on stating, “We must take our hat’s off to the client for buying such a brave idea, the creative team Carlos Moreno, Peter Ignazi, Craig McIntosh and Jaimes Zentil and Producer Dena Thompson at Cossette for the idea, director Mark Zibert for choosing his team and not to be forgotten the CAST, the 50 children and their families and over 100 hospital staff that made the film great.  The Cinematography was epic, Jackson Parrell’s portraits of the kids had moments of a framed masterpiece and all the other choices, track, the animation team, the use of locations, props, makeup, came together as one epic, inspiring, exhilarating, battle cry of OUTSTANDING.” 

Cossette, Toronto

• GRAND LIA - Health & Wellness Craft for SickKids Foundation titled “SickKids VS - Undeniable”
• Gold - Health & Wellness Craft - Cinematography for SickKids Foundation titled “SickKids VS - Undeniable”
• Gold - Health & Wellness Craft - Direction for SickKids Foundation titled “SickKids VS - Undeniable”
• Gold - Health & Wellness Craft - Editing for SickKids Foundation titled “SickKids VS - Undeniable”
• Gold - Health & Wellness Craft - Production Design for SickKids Foundation titled “SickKids VS - Undeniable”
• Gold - Health & Wellness Craft - Use of Music & Sound Design for SickKids Foundation titled “SickKids VS - Undeniable”
• Gold - Music & Sound - Use of Licensed Music for SickKids Foundation titled “SickKids VS - Undeniable”
• Gold - Verbal Identity - Campaign Tagline/Endline for SickKids Foundation titled “SickKids VS”
• Silver - Health & Wellness - Health Institutions/Insurance for SickKids Foundation titled “SickKids VS - Undeniable”
• Bronze - Health & Wellness Craft - Use of Music & Sound Design for SickKids Foundation titled “SickKids VS - DadStrong”
• Bronze - Integration - Multi-platform for SickKids Foundation titled “SickKids VS”
• Bronze - Music & Sound - Use of Licensed Music for SickKids Foundation titled “SickKids VS - MomStrong”
• Bronze - TV/Cinema/Online Film - Entertainment for Banff Centre for Arts and Creativity titled “Piano”
• Bronze - Verbal Identity - Campaign Tagline/Endline for Banff Centre for Arts and Creativity titled “Things You Can't Unthink”
• Finalist - Health & Wellness Craft - Direction for SickKids Foundation titled “SickKids VS - DadStrong”
• Finalist - Health & Wellness Craft - Direction for SickKids Foundation titled “SickKids VS - MomStrong”
• Finalist - Health & Wellness - Health Institutions/Insurance for SickKids Foundation titled “SickKids VS - MomStrong”
• Finalist - Music & Sound - Use of Licensed Music for SickKids Foundation titled “SickKids VS - DadStrong”

Additional Winners and Finalists from Canada include (in alphabetical order):

DDB Canada, Vancouver

• Silver - Branded Entertainment - Online Series for Milk West – Youth titled “Snack Time”

FCB Canada, Toronto

• Gold - Digital - Branded Content for Canadian Down Syndrome Society titled “Down Syndrome Answers”
• Gold - Health & Wellness - Education and Services for Canadian Down Syndrome Society titled “Down Syndrome Answers”
• Gold - Health & Wellness - Social Responsibility/Awareness for Canadian Down Syndrome Society titled “Down Syndrome Answers”
• Silver - Digital - Public Service/Social Welfare for Canadian Down Syndrome Society titled “Down Syndrome Answers”
• Silver - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Canadian Down Syndrome Society titled “Down Syndrome Answers”
• Finalist - Digital - Innovative Use of Digital for Canadian Down Syndrome Society titled “Down Syndrome Answers”

Juniper Park\TBWA, Toronto

• Silver - Design - Brand Identity for Miller Lite
• Bronze - Design - Non-Profit for YWCA Canada titled “Blamé”

Leo Burnett, Toronto

• Gold - Design - Brochures/Catalogues - Consumer Campaign for Smith Restaurant + Bar titled “Toast Your Way”, “Eggs Your Way”, “Bacon Your Way”, “Brunch Your Way”
• Gold - Design - Innovative Use of Design for IKEA Canada titled “Cook This Page”
• Gold - Non-Traditional - Direct Marketing for IKEA Canada titled “Cook This Page”
• Gold - Non-Traditional - Retail for IKEA Canada titled “Cook This Page”
• Gold - Print - Direct Marketing - Consumer for IKEA Canada titled “Cook This Page”
• Silver - The NEW - Experiential for IKEA Canada titled “Cook This Page”
• Silver - Poster - Foods for IKEA Canada titled “Cook This Page: Crumble/Krümelkuchen”
• Silver - Poster - Foods for IKEA Canada titled “Cook This Page: Shrimp/Räkor”
• Silver - Poster - Foods for IKEA Canada titled “Cook This Page: Meatball/Köttbullar”
• Silver - Poster - Foods for IKEA Canada titled “Cook This Page: Fish/Fisk”
• Bronze - Poster - Art Direction for IKEA Canada titled “Cook This Page”
• Bronze - Design - Art Direction Campaign for IKEA Canada titled “Cook This Page Campaign”
• Bronze - Design - Client Promotion for Museum of Contemporary Art titled “Museum of Contemporary Art: 1 of 100 Book”
• Bronze - Design - Direct Marketing - Consumer for IKEA Canada titled “Cook This Page”
• Bronze - Design - Point-of-Sale for IKEA Canada titled “Cook This Page: Crumble/Krümelkuchen
• Bronze - Design - Poster Campaign for IKEA Canada titled “Cook This Page Campaign”
• Finalist - Design - Point-of-Sale for IKEA Canada titled “Cook This Page: Fish/Fisk”
• Finalist - Design - Point-of-Sale for IKEA Canada titled “Cook This Page: Shrimp/Räkor”

lg2, Quebec City

• Bronze - Design - Corporate Identity for Orchestre Symphonique Quebec titled “Brand - OSQ”
• Bronze - Radio & Audio - Beverages for Farham Ale & Lager titled “Arnold”
• Bronze - Radio & Audio - Public Service/Social Welfare for La société de l’assurance automobile du Québec titled “LOL”
• Finalist - Design - Logos for Orchestre Symphonique Quebec titled “Logo - OSQ”
• Finalist - Radio & Audio - Beverages for Farham Ale & Lager titled “Wim”
• Finalist - Radio & Audio - Script Writing for Farham Ale & Lager titled “Arnold”

lg2, Toronto

• Silver - Design - Use of Copywriting Campaign for The Give-A-Care Collection
• Silver - Health & Wellness - Corporate Communication for Rethink Breast Cancer titled “Give-A-Care”
• Silver - Package Design - Use of Copywriting Product Line for The Give-A-Care Collection
• Finalist - Design - Non-Profit for The Give-A-Care Collection
• Finalist - Verbal Identity - Naming for Give-A-Care titled “Give her what she really needs.”

McCann Canada, Toronto

• Silver - Health & Wellness - Campaign for Prostate Cancer Canada titled “Yourself”, “Your Friend”, “Your Mom”
• Silver - Health & Wellness - Multi-platform Campaign for Prostate Cancer Canada titled “Yourself”, “Your Friend”, “Your Mom”
• Silver - Pharmaceuticals - Campaign for Prostate Cancer Canada titled “Yourself”, “Your Friend”, “Your Mom”
• Silver - Pharmaceutical Craft - Use of Copywriting for Prostate Cancer Canada titled “Your Friend”
• Silver - Radio & Audio - Public Service/Social Welfare for Prostate Cancer Canada titled “Yourself”
• Bronze - Health & Wellness Craft - Use of Copywriting for Prostate Cancer Canada titled “Yourself”
• Bronze - Radio & Audio - Script Writing for Prostate Cancer Canada titled “Yourself”
• Finalist - Radio & Audio - Public Service/Social Welfare Campaign for Prostate Cancer Canada titled “Yourself”, “Your Mom”, “Your Friend”

Ogilvy & Mather, Toronto

• Silver - Integration for Huggies titled “No Baby Unhugged”
• Finalist - Music & Sound - Music Original - Song for Dove Self Esteem Project titled “Look How Far We've Come”

Sid Lee, Toronto

• Silver - Design - Brand Identity for Fuel Transport
• Finalist - Design - Motion Graphics - Animation for Fuel Transport

Skin and Bones Film Company, Toronto

• Bronze - Production & Post-Production - Direction for SickKids Foundation titled “SickKids VS Mom Strong”
• Finalist - Production & Post-Production - Direction for SickKids Foundation titled “SickKids VS Undeniable”
• Finalist - Production & Post-Production - Editing for SickKids Foundation titled “SickKids VS Undeniable”
• Finalist - Production & Post-Production - Editing for SickKids Foundation titled “SickKids VS Mom Strong”

Zulu Alpha Kilo, Toronto

• Finalist - Design - Self-Promotion for Zulu Alpha Kilo titled “Say No to Spec Buttons”
• Finalist - Digital - Self-Promotion for Zulu Alpha Kilo titled “Zulu Alpha Kilo Website”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.