ASIA TAKES HOME 88 STATUES AT THE 2018 LONDON INTERNATIONAL AWARDS

02 November 2018

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Dentsu named Regional Network of the Year for the Asia region

Dentsu Inc., Tokyo named Regional Agency of the Year for the Asia region.

Illusion, Bangkok named Regional Production Company of the Year for the Asia

 

(New York, 5^th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33^rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

This year Asia brought home 88 of the coveted LIA statues, 15 Gold, 35 Silver, 38 Bronze. They also attained 20 Finalists.

 

In total 705 LIA statues, in addition to finalists, were awarded from 40 countries. The top countries were United States (211), Germany (111), Australia (53), United Kingdom (50), and Canada (41).

 

“Good ideas transcend boundaries.  Asian advertising has proven that.  And this year’s winners showcase the best that Asia has to offer on the international stage.  My congratulations to all Winners who have pushed the standard of creativity even higher,” commented Barbara Levy, President of LIA.

 

Dentsu was named LIA’s 2018 Regional Network of the Year for the Asia region. Wins from Dentsu Inc., Tokyo; Dentsu One, Bangkok; Dentsu Jayme Syfu, Makati City; Dentsu Creative X Inc., Tokyo and Dentsu One, Taipei all contributed to this award.

 

Dentsu Inc., Tokyo was named Regional Agency of the Year for the Asia region.   

 

Illusion, Bangkok was named Regional Production Company of the Year for the Asia region.

 

LIA Of The Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the creative credits that are input at time of entry to award those points. The Network, Agency and Production Company within the region that attain the highest scores based on entries that win Statues or attain Finalists’ status will be honored with Of The Year Award. 

 

CHINA picks up five statues and one Finalist – 1 Silver and 4 Bronze:  

Amber China, Shanghai

• Bronze - Poster - Art Direction for Ammeloo titled “Chop-Chop 2.0_Pork”
• Bronze - Poster - Use of Illustration for Ammeloo titled “Chop-Chop 2.0_Pork”
• Bronze - Print - Art Direction for Ammeloo titled “Chop-Chop 2.0_Pork”
• Bronze - Print - Use of Illustration Campaign for Ammeloo titled “Chop-Chop 2.0_Beef”, “Chop-Chop 2.0_Pork”, “Chop-Chop 2.0_Mutton”
• Finalist - Print - Art Direction for Ammeloo titled “Chop-Chop 2.0_Beef”

Serviceplan China, Beijing

• Silver - Print - Use of Typography Campaign for Portfolio Night - Seek Your Way Campaign titled “To Admire/To Diminish”, “Strong/Weak”, “Ambitious/Fear”

 

Paul Chan, Chief Creative Officer of Cheil Hong Kong and LIA Integration Juror, stated “It was an absolute pleasure to be a part of this integration jury, led by the one and only Mark Tutssel. Hands down, this is one of the strongest line-ups I've been locked in a room with. Thoughtful, insightful, critical and opinionated. It was a cracking year for work too. The top pieces were all incredibly brave, powerful and thought provoking. More importantly, they permeated culture and sparked conversations that led to great understanding, which ultimately led to positive cultural change. Kudos to all the deserved winners.

 

HONG KONG is awarded nine statues and attained two Finalists - 1 Gold, 5 Silver, 3 Bronze:

Cheil Worldwide, Hong Kong

• Silver - Print - Use of Illustration Campaign for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders, Block Out the Chaos: Football Managers”
• Bronze - Poster - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”
• Bronze - Poster - Use of Illustration Campaign for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders, Block Out the Chaos: Football Managers”
• Finalist - Billboard - Use of Illustration Campaign for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders, Block Out the Chaos: Football Managers”
• Finalist - Print - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”

Ogilvy Hong Kong, Hong Kong

• Gold - Poster - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Silver - Billboard - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Silver - Poster - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Silver - Print - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Silver - Print - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Bronze - Billboard - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”

 

S M Talha Nazim, Senior ECD at INNOCEAN Worldwide, New Delhi and LIA Non-Traditional Juror, stated “An award is as good as its jury. What I loved about the non-traditional jury, and LIA in general, was the calibre and the diversity. This helped us understand the cultural nuances and handpick the very bravest of the brave work from across the world."

 

INDIA brings home nine statues and attained 2 Finalists - 4 Silver and 5 Bronze:

Cheil Worldwide India, Gurugram

• Silver - Digital - Innovative Use of Digital for Good Vibes App titled “The Good Vibes Project”
• Bronze - Digital - Apps for Good Vibes App titled “The Good Vibes Project”
• Bronze - The NEW - Creative Technology for Good Vibes App titled “The Good Vibes Project”

FCBIndia Group, Gurugram

• Silver - Non-Traditional - Corporate Image for The Times of India titled “Sindoor Khela - No Conditions Apply”
• Bronze - Integration - Public Service/Social Awareness for The Times of India titled “Sindoor Khela - No Conditions Apply”
• Finalist - Integration - Business-to-Consumer for The Times of India titled “Sindoor Khela - No Conditions Apply”

Open Strategy & Design, Mumbai

• Finalist - Design - Brochures/Catalogues - Business-to-Business for Botanical Gardens titled “Growing Gardens: Public Space & Conservation”

TBWA India, Mumbai

• Silver - Design - Innovative Use of Design for Eye Language Guide titled “Blink To Speak”
• Silver - Medical - Innovation for Eye Language Guide titled “Blink To Speak”

WATConsult, Mumbai

• Bronze - Digital - Gaming for Project Nanhi Kali - Mahindra Rise titled “#PowerlessQueen”
• Bronze - Digital - Public Service/Social Awareness for Project Nanhi Kali - Mahindra Rise titled “#PowerlessQueen”

 

JAPAN picks up 23 statues and attained seven Finalists - 6 Gold, 9 Silver and 8 Bronze:

Beacon/Leo Burnett Tokyo, Tokyo

• Silver - Verbal Identity - Naming for Bacon Potato Pie titled “Hahon Hohaho Hie”

Dentsu Inc., Tokyo

• Gold - Design - Art Direction Campaign for Kabuki: Art & Artifacts exhibition in Kyoto - “Eating Kabuki with Your Fingers Campaign ”
• Gold - Design - Poster Campaign for Kabuki: Art & Artifacts exhibition in Kyoto. -  “Eating Kabuki with Your Fingers Campaign ”
• Gold - Design - Use of Illustration Campaign for Kyoto Tango Railway titled “Mist'ery Train – Poster”, “Mist'ery Train - A Dragon”, “Mist'ery Train - An Ogre”, “Mist'ery Train Picture Book”
• Gold - Music & Sound - Music Adaptation - Instrumental for Technics/ SL-1200 titled “The Philharmonic Turntable Orchestra”
• Silver - Design - Art Direction Campaign for 3rd_PAGE - Only for Aesthetic Eyes Campaign titled “The Screw”, “The Doorknob”, “The Gear”
• Silver - Design - Brochures/Catalogues - Consumer Campaign for 3rd_PAGE - Only for Aesthetic Eyes Campaign titled “The Screw”, “The Doorknob”, “The Gear”           
• Silver - Design - Brochures/Catalogues - Consumer Campaign for titled “Art Book”, “Catalogue of Exhibition”, “Posters”, “Shoppers”, “Gift Box”
• Silver - Design - Client Promotion for Kobe newspaper titled “Since 1995”
• Silver - Design - Use of Photography Campaign for Tohoku Shinkansen titled “Get Back, Tohoku Campaign”
• Silver - Print - Art Direction for Kobe Newspaper titled “Since 1995”
• Bronze - Design - Poster Campaign for SDGs Japan titled ““Beginnings Don't Happen. We Create Them.”, “Differences Multiply Possibilities.”, “Good Things Come To Those Who Change.”, “What's Rejected Today, Might Be Praised Tomorrow.”, “One Plus One.”
• Bronze - Design - Use of Photography Campaign for JINS Time Slip Glasses titled “Optical Odyssey 1930s”, “Optical Odyssey 1950s”, “Optical Odyssey 1980s”
• Bronze - Digital - Branded Content for Technics/ SL-1200 titled “The Philharmonic Turntable Orchestra”
• Bronze - Digital - Music/Sound Design for Technics/ SL-1200 titled “The Philharmonic        Turntable Orchestra”
• Finalist - Design - Brand Identity for Dentsu Inc. titled “XD”
• Finalist - Design - Client Promotion for Simcity Buildit School of Politics Text Books
• Finalist - Design - Poster Campaign for The 70th Dentsu Advertising Awards Exhibition titled “Each Flow, Each Way Campaign”
• Finalist - Design - Self-Promotion for Dentsu Inc. titled “XD”
• Finalist - Social Influencers - Original Music - Score for Technics/ SL-1200 titled “The Philharmonic Turntable Orchestra”

HAKUHODO Kettle, Tokyo

• Silver - Digital - Branded Content for Y!mobile titled “720 Hours of Youth”
• Silver - Digital - Use of Social Media for Y!mobile titled “720 Hours of Youth”

PYRAMID FILM INC., Tokyo

• Bronze - Design - Product Development for Plarail titled “Craft Train”

R/GA, Tokyo

• Bronze - Digital - Retail for MUJI titled “Tokyo Pen Pixel”
• Finalist - Design - Retail Space for MUJI titled “Tokyo Pen Pixel”

TBWA\HAKUHODO Inc., Tokyo

• Gold - Design - Product Design for AIG Japan CSR titled “Pride Jersey”
• Gold - Integration - Business-to-Consumer for AIG Japan CSR titled “Pride Jersey”
• Bronze - Design - Innovative Use of Design for AIG Japan CSR titled “Pride Jersey”
• Bronze - Digital - Weird Wonderful Work for ProPILOT titled “ProPILOT Hotel”
• Finalist - The NEW - Brand Action for AIG Japan CSR titled “Pride Jersey”

 

KOREA takes home five statues and attained two Finalists – 2 Gold, 2 Silver and 1 Bronze:

Cheil Worldwide, Seoul

• Gold - Design - Data Visualization for Public Health and Safety Awareness titled “DustSee”
• Finalist - Digital - Public Service/Social Awareness for Public Health and Safety Awareness titled “DustSee”

INNOCEAN Worldwide, Seoul

• Gold - Design - Digital Installations for Hyundai Motor Group titled “Chatty School Bus”
• Silver - Design - Experiential Design for Hyundai Motor Company titled “2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion”
• Silver - Digital - Gaming for Hyundai Motor Company titled “Car Curling”
• Bronze - Digital - Branded Content for Hyundai Motor Company titled “Car Curling”
• Finalist - Digital - UX - User Experience for Hyundai Motor Group titled “Chatty School Bus”

 

Ali Rez, Regional Creative Director at Impact BBDO Middle East and Pakistan and LIA Print, Poster, Billboard, Ambient and Verbal Identity Juror, stated “Judging at LIA was a truly inspiring experience, not only due to the quality of work, but also because of the incredibly jury selection. It was an honor to be in the room with so many brilliant minds from the industry. I was very impressed with the creative work from the UAE, with its highly relevant cultural insights and unique solutions.”

 

PAKISTAN was awarded one Statue and attained one Finalist – 1 Bronze:

BBDO Pakistan, Lahore

• Bronze - Non-Traditional - Live Events - Beyond Advertising for UN Women titled “The Bridal Uniform”
• Finalist - Integration - Public Service/Social Awareness for UN Women titled “The Bridal Uniform”

 

PHILIPPINES  brings home nine Statues – 1 Gold, 5 Silver and 3 Bronze:

Dentsu Jayme Syfu, Makati City

• Gold - Design - Installations/Displays for Greenpeace Philippines titled “Dead Whale”
• Bronze - Ambient - Public Service/Social Awareness for Greenpeace Philippines titled “Dead Whale”

McCann Worldgroup Philippines, Manila

• Silver - Radio & Audio - Retail for Fullybooked - Lives titled “Ed”
• Silver - Radio & Audio - Script Writing for Fullybooked - Lives titled “Ed”
• Silver - Radio & Audio - Script Writing for Fullybooked - Lives titled “Moe”
• Bronze - Radio & Audio - Campaign for Fullybooked - Lives titled “Darling”, “Ed”, “Moe”
• Bronze - Radio & Audio - Retail for Fullybooked - Lives titled “Moe”

TBWA\Santiago Mangada Puno, Makati City

• Silver - Design - Sustainable Design for Boysen Paint titled “This is a Tree”
• Silver - Music & Sound - Use of Licensed Music for Bahay Tuluyan (Shelter House) titled “Disgusting Stories”

 

SINGAPORE is awarded eight Statues – 2 Gold, 1 Silver and 5 Bronze:

Fuse Adventures In Audio, Singapore

• Bronze - Music & Sound - Music Original - Song for Singapore Airlines titled “The Briefcase”

Ogilvy Singapore, Singapore

• Gold - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Gold - TV/Cinema/Online Film - Humor for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Silver - Production & Post-Production - Performance/Casting for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Bronze - Health & Wellness - OTC – Over-the-Counter for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Bronze - Health & Wellness - Craft - Direction for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Bronze - Production & Post-Production - Direction for Pond's Men Lightning Oil Scrub titled “Bodybuilder”

TBWA\Singapore, Singapore

• Bronze - Music & Sound - Music Original - Song for Singapore Airlines titled “The Briefcase”

TAIWAN takes home three Statues – 1 Gold and 2 Silver:

Banty Interior Design Enterprise Co., Ltd., Kaohsiung City

• Silver - Design - Spatial Design for Banty Interior Design Enterprise Co., Ltd. titled “Extension”

Dentsu One Taipei, Taipei

• Silver - Music & Sound - Music Adaptation - Song for Honda CR-V titled “The Daughter’s Little Love Song”

Grass Jelly Studio, Taipei

• Gold - Music Video - Animation for Mayday titled “Final Chapter”

 

“Judging at LIA is a one of a kind experience,” commented Anuwat Nitipanont, 

Deputy Chief Creative Officer at BBDO Bangkok and TV/Cinema/Online Film Juror. He went on to say, “Imagine that you are picking up the best pieces of ads in 2018 that will set the tone for what creativity looks like moving forward, while casino-goers are gambling on their luck outside the judging room. We experience the same unexpected juxtaposition when Thai ads appear on the judging screen after having watched hundreds of sleek, sophisticated and Hollywood-like ads. It is a very contrasting and surprising feeling. You can be sure to see some reactions, whether laughing or tearful. I’m glad to see Thai ads perform very well alongside the best pieces of the show.”

 

THAILAND was awarded fifteen statues and attained five Finalists - 2 Gold, 6 Silver and 7 Bronze:

Dentsu One (Bangkok), Bangkok

• Bronze - Design - Direct Marketing - Consumer for Zantiis titled “Clean Light Hand Soap”

GREYnJ United, Bangkok

• Gold - Branded Entertainment - Scripted Short Film for K PLUS titled “Friendshit”
• Silver - TV/Cinema/Online Film - Banking/Financial/Insurance for K PLUS titled “Friendshit”
• Silver - TV/Cinema/Online Film - Humor for K PLUS titled “Friendshit”

J. Walter Thompson, Bangkok

• Bronze - Health & Wellness - Craft - Cinematography for Kleenex titled “Tiny Doll”

Ogilvy Group Thailand, Bangkok

• Bronze - Print - Public Service/Social Awareness for Freeland.org titled “Tigers”
• Bronze - Print - Public Service/Social Awareness Campaign for Freeland.org - Kill One, Kill All titled “Tigers”, “Bears”, “Wolves”
• Finalist - Print - Public Service/Social Awareness for Freeland.org titled “Bears”
• Finalist - Print - Public Service/Social Awareness for Freeland.org titled “Wolves”
• Finalist - TV/Cinema/Online Film - Confections/Snacks for Voiz titled “The Secret”

SOUR Bangkok, Bangkok

• Gold - Branded Entertainment - Scripted TV Show for Girl from Nowhere titled “Girl from Nowhere”

TBWA\Thailand, Bangkok

• Silver - Poster - Art Direction Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti”, “Designer”
• Silver - Poster - Use of Photography Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti”, “Designer”
• Silver - Print - Art Direction Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti”, “Designer”
• Silver - Print - Use of Photography Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti”, “Designer”
• Bronze - Print - Consumer Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “MGraffiti”, “Designer”
• Finalist - Poster - Consumer Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti”, “Designer”

The Leo Burnett Group Thailand, Bangkok

• Bronze - TV/Cinema/Online Film - Banking/Financial/Insurance for TQM Insurance Broker titled “Frank Talk”
• Bronze - TV/Cinema/Online Film - Humor for TQM Insurance Broker titled “Frank Talk”

The Shood, Bangkok

• Finalist - TV/Cinema/Online Film - Public Service/Social Awareness for 70 Million Good Deeds in Honor for the Late King Bhumibol Adulyadej titled “70 Million Good Deeds”

VIETNAM was awarded one Bronze Statue:

Ki Saigon, Ho Chi Minh City

• Bronze - Design - Brand Identity for Beardooo - Beard Combs titled “Beard combs for Men, Women and Children”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Of The Year Awards:

Global Client of the Year: Mars

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the 2018 Regional Of The Year Awards for Asia:
Regional Network of the Year for Asia: Dentsu

Regional Agency of the Year for Asia: Dentsu Inc., Tokyo