2019 Attendees

Rohan Vitus Fernandes

Copywriter
Innocean Worldwide Europe
Berlin

Comments

1. Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

I perceive LIA as a prestigious award show. It is only until recently that I got to know that LIA is different from other shows in that it invests back into young creatives, such as with this very event that I will be attending.

2. How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?

I was delighted; an opportunity to sit in with the jury to observe Statue Discussions and see how they see things, is an enviable and rare learning opportunity for a creative.

3. When sitting in on statue discussion judging what do you hope to learn?

I hope to learn how they judge, what is their way of seeing, what according to them makes an idea good or not-so-good. This learning can go a long way, not only in advertising, but in the wider ambit of judging ideas generally, no matter where they may be.