2019 Attendees

Matthew Bladin

Junior Art Director
CHE Proximity
, Australia


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
I had heard about Creative LIAisons from fellow creatives at work. The last couple of years CHE Proximity has sent people and when they come back they give a presentation on their learnings. I had also read ‘festival diaries’ on industry press sites.
2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
Mostly I want to experience the arena of an awards judging room and hear first-hand how the world’s best creative minds think through and qualitatively measure massive amounts of work presented to them. I also want to build a global network of like-minded people and learn from their different perspectives.
3.     If you were to choose what the speakers present, what topics would you choose?
‘Things you don’t realise about award shows until you judge one’ – trends and learnings you only know from experience. ‘What qualities does the dream creative hire have in 2020’