2019 Attendees

Katina Fitsch

Art Director
Serviceplan
Vienna

Comments

1. Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

I knew about the awards and that LIA was a great advertising event that was growing more and more each year, but I had not heard anything about LIAisons, except that it was a program very attentive to young people. It is very rare for someone from Austria to participate in an international program like this.

2. How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?

I was super excited, then a bit scared, then super excited again. I expect LIA to provide opportunities to meet important advertising personalities from all over the world. I also hope that it will be a very enriching experience both humanly and professionally. And I hope to discover very brilliant, innovative and inspiring advertising campaigns.

3. When sitting in on statue discussion judging what do you hope to learn?

How to distinguish an idea from the idea.

4. Who from the LIA Juries would you most like to meet/speak with? (https://www.liaawards.com/juries/jury/)

I would very much like to meet Leslie Sims, Chief Creative Officer USA Ogilvy, Rob Doubal CCO, McCann UK and Co-President, McCann London, and Bernardo Romero, Executive Creative Director, Healthcare & Wellness Grey Group. They have all succeeded in agencies in which I really enjoy the work.

5. If you could choose any juror to interview for two minutes, who would it be and why?

I am sure every juror would make a great interview-partner. If I could choose a jury member for an interview, I would choose Leslie Sims, because there are very few women who reach such high positions in the advertising industry. I would like to know more about her career. Also, I worked for the Ogilvy agency as an intern in Paris.