2019 Attendees

Megan Bednarczyk

Senior Experience Designer
Digitas
New York
, United States of America

Comments

1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
The LIA Creative LIAisons program has a reputation for being a career-altering experience and a conference like no other. The opportunity to interact with the speakers fosters valuable connections for the attendees and allows the learnings to extend beyond the length of the conference.
 
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I was honored for the opportunity to meet creatives across the world and learn from design leaders. I look forward to the chance to debate and discuss what the next ten years will look like across advertising, design, and tech.
 
3.    If you were to choose what the speakers present, what topics would you choose?
Politics & The Human Factor of Client Relationships: We live in a time where politics and policy impacts every aspect of our lives. It’s crucial for agencies to be aware of what’s happening in the world and understand the impact we have on it. A well-known agency recently came under fire with its employees for having the US Customs & Border Patrol as a client. This opened up a great conversation about how companies need to consider the human impact of the clients they take on versus simply business or the bottom line. As young designers who want to have a positive impact on society, but don’t always have control over the clients we are assigned to, a conversation needs to be had about where agencies draw the line when it comes to the human factor of our work.
 
Design for Inclusion: Too often we don’t stop to consider the impact of an experience on those with disabilities when approaching a project. ADA compliance is treated as an afterthought yet it should be central to the process. How do we flip this narrative and integrate inclusion into the design process from the beginning? Voice assistants and self-driving cars were both the product of designing for inclusion. Not only does it make smart business sense, but it leads to better product innovation for all.
 
Navigating Dark UX: This past April, Turbo Tax was exposed by ProPublica for using dark UX patterns, misleading advertising, and SEO deception to hide its free tax filing program from low income Americans. As designers, we have a huge responsibility to craft experiences that are straight-forward and honest for our users while our job requires us to meet the business KPI’s of our clients. What other dark UX patterns exist in services we rely on today? And how do we find a balance between considering our users and meeting client needs?
 
4.    If you could choose any juror to interview for two minutes, who would it be and why?
It would definitely be Tiffany Rolfe. In a world where women’s careers peak at a much younger age than men and the pay gap still exists, we need role models like Tiffany to prove it’s possible to be an impactful creative leader, activist, and mom. I am particularly inspired by her work with the ACLU following the 2016 election. Grassroots movements are crucial to the future of our country and creating a digital platform like People Power—in order to give citizens the tools and resources necessary to make an impact—can sway policy. It’s important that our design leaders use their influence to not only transform industries of major corporate brands, but work towards the greater social good of our country.