2019 Attendees

Leonardo Bernal

Copywriter
MullenLowe SSP3
Bogotá

Comments

After Creative LIAisons:

I want to thank you for this incredible opportunity. It has truly been the best experience of my life, professionally and personally. LIAisons showed me why this profession is the best in the world. Thank you for having this program. I would love to return again not as an assistant but, as a juror and give back to this industry.

Before Creative LIAisons:

1. Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

Yes, my director Juan Maldonado had the opportunity to go in 2014. He told me how incredible this opportunity is, to be able to meet the jurors, and people from all over the world. In addition to enjoying a place as mythical as Las Vegas, I know it will be a great opportunity to learn from the great minds of this industry.

2. What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?

Learn from the best. Know the different points of view on the same piece and understand the criteria of each jury to reward or discard an idea. I am very excited to be able to witness the judgment of a festival.

3. How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?

I felt very happy, that day I was having lunch with my directors and the CCO wrote to Harry to tell him that he had been chosen to represent MullenLowe SSP3 this year. I really have no words. Very happy.

4. If you could choose any juror to interview for two minutes, who would it be and why?

I think that to choose someone is to miss the opportunity to meet another great creatives, but personally I would like to meet Fede García, I would like to ask him how it is for a Latino to work in a market as different as Asia, specifically Japan.