2015 PRESS RELEASES

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FRANCE WINS 33 STATUES AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS

 10 November 2015

FRANCE WINS 33 STATUES AT THE

30th ANNUAL LONDON INTERNATIONAL AWARDS

 

 

 

(New York, 10 November 2015)  The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

France picks up 33 Statues and 10 Finalists – 9 Gold, 7 Silver and 17 Bronze.

“France brought home 30 Statues, approximately 5% of the total metal awarded this year,” commented Barbara Levy, President of LIA. “ROSAPARK has eight Statue wins, making them the most awarded company in the country. It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”

ROSAPARK, Paris led the French statue tally count at LIA 2015 with three Gold, two Silver and three Bronze Statues:

  • GOLD - Billboard - Innovative Use of Billboard for Thalys High-Speed Rail Travel Network titled “Sounds of the City”
  • GOLD - The NEW - Media Innovation for Thalys High-Speed Rail Travel Network titled “Sounds of the City”
  • GOLD - Billboard - Consumer Campaign for Thalys High-Speed Rail Travel Network - Sounds of the City titled “Paris”, “Amsterdam”, “Brussels”
  • SILVER - Design - Experiential Marketing for Thalys High-Speed Rail Travel Network titled “Sounds of the City”
  • SILVER - Billboard - Art Direction Campaign for Thalys High-Speed Rail Travel Network - Sounds of the City titled “Paris”, “Amsterdam”, “Brussels”
  • BRONZE - Design - Poster Campaign for Thalys High-Speed Rail Travel Network titled “Paris”, “Amsterdam”, “Brussels”
  • BRONZE - Design - Art Direction Campaign for Thalys High-Speed Rail Travel Network titled “Paris”, “Amsterdam”, “Brussels”
  • BRONZE - Radio & Audio - Innovative Use of Radio & Audio for Thalys High-Speed Rail Travel Network titled “Sounds of the City”

BETC, Paris

  • BRONZE - Digital - Media Promotion for CANAL+ titled “Being the Bear”
  • BRONZE - Digital - Media Promotion for CANAL+ titled “The Interactive Form”
  • BRONZE - TV/Cinema/Online Film - Media Promotion for CANAL+ titled “Unicorns”
  • BRONZE - Digital - Corporate Image for D&AD titled “The Ad Filter”

Fred & Farid, Paris

  • BRONZE - Digital - Use of Social Media for GOV titled “Keep Democracy Alive”

HAVAS 360, Puteaux

  • BRONZE - TV/Cinema/Online Film - Campaign for Mercurochrome - Whatever Happens titled “Teenagers”, “Elevator”, “Hamster”, “Shoes”

HEREZIE, Paris

  • GOLD - Design - Art Direction Campaign for Miyabi titled “Sujihiki”, “Shotoh”, “Gyutoh”
  • SILVER - Design - Poster Campaign for Miyabi titled “Sujihiki”, “Shotoh”, “Gyutoh”
  • FINALIST - Design - Art Direction Campaign for RÖMERQUELLE titled “The Body”

Leo Burnett France, Saint-Denis

  • GOLD - Non-Traditional - Branded Content for Atlantic Group/Connected Heaters titled “37 Days”
  • GOLD - Non-Traditional - Public Service/Social Welfare for The Noemi Association titled “Eyes of a Child”
  • SILVER - Production & Post-Production - Production Design for Atlantic Group/Connected Heaters titled “37 Days”
  • SILVER - Non-Traditional - Home Furnishings/Appliances for Atlantic Group/Connected Heaters titled “37 Days”
  • BRONZE - Non-Traditional - Live Events - Beyond Advertising for The Noemi Association titled “Eyes of a Child”
  • BRONZE - Non-Traditional - Experiential for The Noemi Association titled “Eyes of a Child”
  • FINALIST - Branded Entertainment - Scripted Short Film for Atlantic Group/ Connected Heaters titled “37 Days”
  • FINALIST - Production & Post-Production - Cinematography for Atlantic Group/Connected Heaters titled “37 Days”
  • FINALIST - Branded Entertainment - Experiential/Live Events for Galaxy A titled “The Way You Are”
  • FINALIST - TV/Cinema/Online Film - Humour for Sopalin titled “Oh My Lord”

Les Gaulois, Puteaux

  • FINALIST - TV/Cinema/Online Film - Automotive for Citroen titled “Dog Stretching”

Marcel, Paris

  • GOLD - Non-Traditional - Retail for Intermarché titled “The Freshest Orange Juice Brand”
  • SILVER - The NEW - Brand Experience for Marc Dorcel titled “#HandsOff”
  • BRONZE - Design - Brand Identity - Local for Intermarché titled “The Freshest Orange Juice Brand”
  • BRONZE - Non-Traditional - Experiential for Intermarché titled “The Freshest Orange Juice Brand”
  • FINALIST - Design - Experiential Marketing for Intermarché titled “The Freshest Orange Juice Brand”
  • FINALIST - Digital - Navigation/Interactivity for Marc Dorcel titled “#HandsOff”
  • FINALIST - Digital - Web Services for Marc Dorcel titled “#HandsOff”

McCann Paris, Clichy

  • GOLD - Digital - Apps for L'Oréal Paris titled “Makeup Genius”
  • GOLD - The NEW - Brand Technology for L'Oréal Paris titled “Makeup Genius Apps”
  • BRONZE - Non-Traditional - Experiential for L'Oréal Paris titled “Makeup Genius”

Quad Productions, Clichy/Quad Group, Clichy

  • SILVER - Production & Post-Production - Cinematography for L'Oréal titled “Color Riche”
  • BRONZE - Production & Post-Production - Production Design for Cartier Watches titled “Shape Your Time”
  • BRONZE - Production & Post-Production - Visual Effects for Cartier Watches titled “Shape Your Time”

 

This year seven Grand LIAs were awarded: 

adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”

BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”

Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”

R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”

The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”

 

2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2015 Of The Year Awards:

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Smuggler

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Eardrum Australia

Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.

To View All the Winners: http://www.liaentries.com/winners

 

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Notes to the editor:

The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.

To access the Press Site: http://www.liaentries.com/press/

The login:

Username: Pressaccess

Password: liapress2015

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