2017 PRESS RELEASES
LIA 2017 The NEW and Social Influencers Shortlist Revealed
07 October 201763 Entries Shortlisted
(New York, 5 October 2017) London International Awards (LIA) has announced the shortlist for The NEW and Social Influencers.
Amber Finlay, Senior Director, Global Brand Communications at Converse presided over The NEW and Social Influencers Jury. She was joined by Johan Jäger, Jung von Matt Sweden; Adam Jenkins, Framestore Labs; Rafael Jiménez, Seenapse; Valerie Madon, Havas, Emad Tahtouh, FINCH and Faris Yakob, Genius Steals.
There are a total of 63 entries shorlisted in The NEW and Social Influencers. The US dominates with 25 entries shortlisted, followed by Germany with 7.
Winners for all media will be announced on 1st November.
To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist
The NEW and Social Influencers Shortlist 2017 (by country):
AUSTRALIA
AIRBAG, Melbourne:
• The NEW - Experiential for Transport Accident Commission Victoria titled “Meet Graham”
Clemenger BBDO Melbourne, Melbourne:
• The NEW - Experiential for Transport Accident Commission Victoria titled “Meet Graham”
• The NEW - Creative Use of Data for Transport Accident Commission Victoria titled “Meet Graham”
FINCH, Sydney:
• The NEW - Virtual Reality for Australian Defence Force titled “VRecruitment”
McCann Melbourne, Melbourne:
• The NEW - Experiential for University of Melbourne titled “Made Possible By Melbourne”
CANADA
Leo Burnett Toronto, Toronto:
• The NEW - Experiential for IKEA Canada titled “IKEA: Cook This Page”
DENMARK
Liquidminds, Copenhagen:
• The NEW - Creative Technology for Visit Faroe Islands titled “Google Sheep View”
FRANCE
BETC, Paris:
• The NEW - Creative Use of Data for Canal+ titled “AiMEN”
J. Walter Thompson Paris, Paris:
• The NEW - Brand Action for Libération titled “The Right Search”
Publicis Conseil, Paris:
• The NEW - Media Creativity for Delamaison titled “Apartment Stores”
GERMANY
Grabarz & Partner, Hamburg:
• The NEW - Media Innovation for IKEA titled “PAX it”
Granny, Berlin:
• Social Influencers - Creative for Netflix titled “13 Reasons Why - Switch Off The Hate”
Kolle Rebbe, Hamburg:
• Social Influencers - Gaming & Technology for Netflix titled “Netflix Narcos Manhunt”
Ogilvy Germany, Germany:
• The NEW - Technology Development for Integrated-Avalanche-System titled “Avalanche Rescue System”
Philipp und Keuntje, Hamburg:
• The NEW - Technology Development for RIMOWA Electronic Tag
• The NEW - Product Innovation for RIMOWA Electronic Tag
Serviceplan, Munich:
• The NEW - Brand Action for Salomon Sonic titled “Shoepon: Do Sports. Get Sports.”
HONG KONG
Cheil Worldwide, Hong Kong:
• The NEW - Product Innovation for Tesco titled “Safety Bags”
INDIA
McCann Worldgroup India, Mumbai:
• The NEW - Product Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
ITALY
McCann Worldgroup Italy, Milan:
• The NEW - Media Creativity for Responsibly the Beer
JAPAN
Dentsu Inc., Tokyo JAPAN:
• The NEW - Product Innovation for Open Road Project titled “Smile Lock Outlet”
TBWA\HAKUHODO, Tokyo:
• The NEW - Creative Use of Data for adidas PureBOOST titled “Green Light Run”
KOREA
Cheil Worldwide, Seoul:
• The NEW - Media Creativity for HEAT TECH titled “Heat Tech Window”
LEBANON
Leo Burnett Beirut, Beirut:
• The NEW - Experiential for Abaad titled “#Undress522”
MOROCCO
J.Walter Thompson, Casablanca:
• The NEW - Influencer Advertising for Enti.ma titled “Flawlessness”
• Social Influencers - Vlog for Enti.ma titled “Flawlessness”
NORWAY
POL, Oslo:
• The NEW - Virtual Reality for Audi Q5 quattro titled “The Enter Sandbox VR Experience”
SINGAPORE
TBWA\Singapore, Singapore:
• Social Influencers - Beauty & Lifestyle for Maybelline Dream Velvet Foundation titled “Snapchat Hack”
SPAIN
Contrapunto BBDO, Madrid:
• The NEW - Creative Technology for smart car titled “Chameleon”
SWEDEN
Akestam Holst NoA, Stockholm:
• The NEW - Creative Use of Data for IKEA titled “IKEA Retail Therapy”
• The NEW - Brand Action for IM Swedish Development Partner titled “The Humanium Metal Initiative”
August Laustsen, Copenhagen/Stockholm:
• The NEW - Self-Promotion for August Laustsen titled “EMERIH”
SWITZERLAND
Jung von Matt/ Limmat, Zürich:
• The NEW - Product Innovation for The SoundBook App
THAILAND
BBDO Bangkok, Bangkok:
• The NEW - Product Innovation for Thai Health's Wellbeing Project titled “Hearing Rescue”
CJ WORX, Bangkok:
• The NEW - Experiential for AP (Thailand) titled “The Unusual Football Field Project”
UNITED KINGDOM
Saatchi & Saatchi, London:
• The NEW - Augmented Reality for Deutsche Telekom titled “Magenta Unleashed”
• The NEW - Media Innovation for Deutsche Telekom titled “Magenta Unleashed”
Weber Shandwick, London:
• Social Influencers - PSA for FGM Awareness titled “Brutal Cut”
UNITED STATES
ALMA DDB, Miami:
• Social Influencers - Comedy for titled “Spanish Lessons”
Big Spaceship, Brooklyn:
• Social Influencers - PSA for YouTube titled “#VoteIRL”
Commonwealth//McCann, Detroit:
• The NEW - Augmented Reality for Chevrolet titled “The Invisible Car”
• The NEW - Creative Technology for Chevrolet titled “The Invisible Car”
DigitasLBi, Chicago:
• The NEW - Brand Action for Whirlpool titled “Care Counts”
• The NEW - Creative Use of Data for Whirlpool titled “Care Counts”
FCB Chicago, Chicago:
• Social Influencers - Self-Promotion for Archer+Wolf, LLC titled “The Biggest Sports Endorsement Deal of All Time”
Fitzgerald & Co, Atlanta:
• The NEW - Influencer Advertising for Checkers & Rally's titled “Buy Back the Block”
Framestore, New York/London:
• The NEW - Virtual Reality for Fantastic Beasts and Where to Find Them VR
J Walter Thompson, New York:
• The NEW - Creative Technology for Northwell Hospitals titled “Connected Room”
LAPIZ, Chicago:
• The NEW - Experiential for Mexico Tourism titled “Tequila Cloud”
McCann New York, New York:
• The NEW - Brand Action for State Street Global Advisors titled “Fearless Girl”
MullenLowe U.S., Los Angeles:
• The NEW - Augmented Reality for Acura TLX titled “What a Race”
Ogilvy & Mather, Chicago:
• Social Influencers - Social Media Post for Huggies titled “Training for 2032”
• The NEW - Creative Technology for Morton Salt titled “The One Moment”
PlayPallets International, Brooklyn:
• The NEW - Product Innovation for PlayPallets
R/GA, New York/London/Portland:
• Social Influencers - Comedy for Nike titled “Kevin Hart Press Conference”
R/GA, New York:
• The NEW - Media Innovation for Jet.com titled “Innovating Saving”
• The NEW - Technology Development for The Autonomous Broadcast Network
R/GA San Francisco, San Francisco:
• The NEW - Product Innovation for BotBot
Saatchi & Saatchi New York, New York:
• The NEW - Brand Action for Tide titled “#BradshawStain”
SapientRazorfish, New York:
• The NEW – Brand Action for Dove titled “Dear Media”
Secret Weapon, Los Angeles:
• The NEW - Media Innovation for Southern California Honda Dealers titled “Helpful Bowl”
VML, Kansas City:
• Social Influencers - Social Media Page for Wendy's titled “#NuggsforCarter”
Weber Shandwick, New York:
• The NEW - Brand Action for Mattel Barbie titled “Ticket to Play”
To find out more about LIA, visit http://www.liaawards.com/
###
Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 18 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.