Marketing & Public Relations:
Senior Vice President -
Marketing & PR
Telephone: +1 917 287 2824
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
AUSTRALIA WINS 66 STATUES INCLUDING 3 GRAND LIAS AT THE
28 TH ANNUAL LONDON INTERNATIONAL AWARDS
MCCANN MELBOURNE IS THE BIG WINNER WITH 3 GRAND LIAS,
15 GOLDS, 12 SILVERS AND 3 BRONZE
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Australia picks up 66 Statues – 3 Grand LIAs, 18 Gold, 28 Silver, and 17 Bronze. The individual wins are below:
McCann Melbourne led the pack in Australia at the 2013 London International Awards Show.
McCann Melbourne was awarded three Grand LIAs for Metro Trains titled “Dumb Ways To Die” in Digital, Non-Traditional and Integration. This year, they topped not only the agencies in Australia, but in all of Asia as well. These awards make McCann Melbourne the most awarded agency in the region.
They were also awarded fifteen Gold, seven Silver and one Bronze LIA for the same work.
“Hardly any surprise that “Dumb Ways To Die” has got best in show, it’s a hard thing to argue against. It transcended our industry. It got out there, as both a charming narrative, but also a game, which is a very different thing. The ability to write a script, record a song, animate a video is very different to designing good game play and yet they did both at this level that transcended the industry. That’s’ a very are thing to do, it’s like being hit by lighting.” stated Digital Jury President, Nick Law, Global CCO R/GA.
McCann Melbourne was also awarded four Silvers for the Metro Trains campaign titled “Bear”, “Fire”, “Helmet”, “Moose”, “Piranha” and “Toast”. Two in Poster - Art Direction Campaign and Public Service/Social Welfare Campaign. Two in Print - Art Direction Campaign and Use of Illustration Campaign. They also achieved two Bronze Statues for the same Campaign, one in Poster - Use of Illustration Campaign and one in Print - Public Service/Social Welfare Campaign.
McCann Melbourne was also awarded a Silver LIA in Non-Traditional - Live Events - Beyond Advertising for Department of Families, Housing, Community Services and Indigenous Affairs titled “Impossible Orchestra”
McCann Melbourne also attained Finalist status in Integration for Victorian Responsible Gambling Foundation titled “100 Day Challenge”.
Barbara Levy, President of LIA stated, “It is unprecedented for one piece of work to win so many statues across multi-platforms. McCann Melbourne also won three coveted Grand LIAs for “Dumb Ways to Die”. Winning half the total number of Statues from Australia, McCann Melbourne is LIAs 2013 Agency of the Year. What an amazing accomplishment.”
Other Statue Winners from Australia include:
Leo Burnett Sydney
They also attained Finalist status in Digital - Public Service/Social Welfare for Australian Bureau of Statistics titled “Census Run That Town”, Integration for Bundaberg Rum titled “Road to Recovery” and TV/Cinema/Online Film – Copywriting for Bulleit Whiskey titled “Anti-Established”.
They also attained Finalist status in Design - Non-Profit for Mailbooks for Good
Clemenger BBDO Melbourne
Eardrum Australia, Sydney
They also attained Finalists in Radio - Corporate Image for Commercial Radio Australia titled “Trust” and in Radio – Direction for Breeze Washing Liquid titled “Orange Juice” and in Radio – Direction for Breeze Washing Liquid titled “Mustard”
Exit Films, Melbourne
GPY&R Melbourne, Melbourne
They also attained Finalist status in The NEW for Defence Force Recruiting titled “Air Force FM” and TV/Cinema/Online Film - Beverages - Non-Alcoholic for Schweppes titled “Tumble”
M&C Saatchi/Mark, Sydney
They also attained Finalist status in TV/Cinema/Online Film - Production | Post-Production - Production Design for BNZ titled “Be Good With Money” and TV/Cinema/ Online Film - Production | Post-Production - Production Design for Pure Blonde titled “A River of Blonde”
The Monkeys, Sydney
They also attained Finalist status in Digital - Use of Social Media for Oak titled “Reverse Robberies”
Airbag Productions, Melbourne
Clemenger BBDO Sydney, Sydney
They also attained Finalist status for Skittles titled “Telekinize The Rainbow” in in Digital - Confections/Snacks, Digital - Weird Wonderful Work and Non-Traditional - Confections/Snacks
Havas Worldwide Australia, Sydney and One Green Bean, Sydney
They also attained Finalist status in Non-Traditional Cosmetics/ Toiletries/Pharmaceuticals and The NEW for Durex titled “Durexperiment Fundawear”
Moth Projects, Sydney
The Brand Agency, Perth
They also attained a Finalist status in Radio – Entertainment for Perth Zoo titled “Urine”
The following have attained Finalist status:
Adam Wills – Editor, Sydney
JWT Melbourne, Melbourne
Gatecrasher Advertising, Perth
Goodoil Films, Sydney
Leo Burnett Melbourne, Melbourne
This year seven Grand LIAs were awarded.
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.