Hong Kong

01 November 2013

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From: London International Awards (LIA)

Press Contact:      Patricia Censoprano

                             patricia@liaawards.com

                             +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

HONG KONG WINS TWO STATUES  AT THE  28^TH ANNUAL LONDON INTERNATIONAL AWARDS          

 OGILVY & MATHER GROUP HONG KONG WINS TWO BRONZE STATUES

 (London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Hong Kong picks up 2 Statues – 2 Bronze. The individual wins are below:

Ogilvy & Mather Group was the only agency in Hong Kong to be awarded two Bronze Statues at LIA 2013.

Their work for Beijing Sports Radio titled “Golf”, “Horse Racing” and “Soccer”. was awarded a Bronze in Poster - Consumer Campaign. The same work was awarded a Bronze in Print - Consumer Campaign. They also attained a Finalist in Digital - Mobile Advertising for Shop Elsewhere titled “Shop Elsewhere”

“Congratulations to Ogilvy on winning two Bronze Statues, continuing this year’s trend of the Ogilvy network picking up statues across the globe and across all media.” stated Barbara Levy, President LIA.

This year seven Grand LIAs were awarded.

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

 Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.