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LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual London International Awards judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
This year Brazil brought home 29 Statues – 5 Gold, 16 Silver and 8 Bronze LIAs. They also attained 14 Finalists.
In total 820 LIA statues, in addition to finalists, were awarded from 40 countries with Brazil ranking #8. The top countries were United States (209), United Kingdom (95) and Australia (70).
2017 is the inaugural year for LIA’s Regional Of The Year Awards. AlmapBBDO, São Paulo has been named the Regional Agency of the Year for South America. This award is based on a point system awarded to the regional Agency that attains the highest score based on any entry that wins a Statue or becomes a Finalist. LIA uses the creative credits that are input at time of entry.
AlmapBBDO, São Paulo received 3 Gold, 8 Silver, 3 Bronze and 8 Finalists, giving the agency Brazil’s highest statue count in LIA 2017. These wins attributed to BBDO being named LIA Global Network Of The Year.
Additional Winners from Brazil include (in alphabetical order):
David São Paulo, São Paulo
FCB Brasil, São Paulo
Isobar, São Paulo
J.Walter Thompson, São Paulo
Ogilvy Brasil, São Paulo
The Following Attained Finalists Status:
AKQA, São Paulo
BETC/Havas, São Paulo
New360, Belo Horizonte
R/GA São Paulo, São Paulo
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, thirteen GRAND LIAs were awarded:
Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.
Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.
Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.
FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.
McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.
Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.
Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.
Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.
The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.
The following companies were honored with the 2017 Of The Year Awards:
Network of the Year: BBDO
Health & Pharmaceutical Network of the Year: McCann Health
Agency of the Year: McCann New York
Production Company of the Year: AIRBAG, Melbourne
Post-Production Company of the Year: The Mill
Music & Sound Company of the Year: Factory, London
Health & Wellness Agency of the Year: McCann Health India, Delhi
Pharmaceutical Agency of the Year: McCann Health India, Delhi
Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.