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GERMANY WINS 66 STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS

 30 October 2017

GERMANY WINS 66 STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS

Philipp und Keuntje, Hamburg Wins the Digital Grand LIA
Scholz & Friends, Berlin Wins the Poster Grand LIA

LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year Germany brought home 66 of the coveted LIA statues - 2 Grand LIAs, 13 Gold, 23 Silver and 28 Bronze statues. They also attained 43 Finalists.

In total 820 LIA statues, in additional to finalists, were awarded from 40 countries with Germany ranking #4. The top countries were United States (209), United Kingdom (95), and Australia (70).

“I would like to congratulate all the German Winners and Finalists. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. The winners in the 2017 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best.  So my highest congratulations to our Grand LIA and Statue Winners.”       

The Digital Jury, with Per Pedersen, Chairman of Global Creative Council at Grey Global at the helm awarded the Digital Grand LIA to Philipp und Keuntje, Hamburg for the “RIMOWA Electronic Tag”. The “RIMOWA Electronic Tag was awarded three Gold Statues across two juries, one in Digital - Innovative Use of Digital and two in The NEW - Product Innovation and Technology Development categories.

Pedersen stated, “This idea stood out as the best in class example of how digital technology and design work together to create tangible brand value. In other words, the entire jury was ready to buy this product on the spot. I think some actually did! We all hate the time-consuming routines in the airport, and this idea offers a smart solution that significantly simplifies traveling. Not as an early stage thought or prototype but as a real product, you can buy now. In fact just a few hundred feet from the jury room you could walk into the Rimowa store and buy your own  beautifully designed suitcase with a build-in electronic tag. Now that’s applied creativity and what a Grand LIA looks like.”

The Poster Grand LIA was awarded to Scholz & Friends, Berlin for Der Tagesspiegel titled “Newspaper Stack - Trump”.

Eka Ruola, CEO / ECD at hasan & partners, Helsinki and member of the Ambient, Print, Poster and Billboard jury stated, “I like work that solves a real problem. It’s important for brands to act and take a stand, and be important players in society… to react fast and put on something meaningful.”

Scholz & Friends, Berlin had a stellar run at LIA 2017 with a variety of winning work, collecting a tally of 1 Grand LIA, 3 Gold, 6 Silver, 2 Bronze and 6 Finalists. In addition to the Grand LIA, they were awarded the following:

  • Gold - Poster - Media Promotion for Der Tagesspiegel titled “Newspaper Stack - Trump”
  • Gold - Print - Art Direction for Der Tagesspiegel titled “Newspaper Stack - Trump”
  • Gold - Print - Media Promotion for Der Tagesspiegel titled “Newspaper Stack - Trump”
  • Silver - Design - Motion Graphics - Animation for Montblanc titled “Discover the Magic of Craft”
  • Silver - Design - Use of Typography for Berliner Philharmoniker titled “A Musical Corporate Font”
  • Silver - Digital - Animation/Motion Graphics for Montblanc titled “Discover the Magic of Craft”
  • Silver - Digital - Microsites for Montblanc titled “Discover the Magic of Craft”
  • Silver - Digital - Visual Design for Montblanc titled “Discover the Magic of Craft”
  • Silver - Poster - Consumer Campaign for Der Tagesspiegel - Newspaper Stack Campaign titled “Trump”, “Refugees”, “Soccer”
  • Bronze - Digital - Art Direction for Montblanc titled “Discover the Magic of Craft”
  • Bronze - Print - Consumer Campaign for Der Tagesspiegel - Newspaper Stack Campaign titled “Trump”, “Refugees”, “Soccer”
  • Finalist - Design - Art Direction for Montblanc titled “Discover the Magic of Craft”
  • Finalist - Digital - Corporate Image for Montblanc titled “Discover the Magic of Craft”
  • Finalist - Digital - Personal Items/Gift Items for Montblanc titled “Discover the Magic of Craft”
  • Finalist - Poster - Art Direction Campaign for Der Tagesspiegel - Newspaper Stack Campaign titled “Trump”, “Refugees”, “Soccer”
  • Finalist - Print - Art Direction Campaign for Der Tagesspiegel - Newspaper Stack Campaign titled “Trump”, “Refugees”, “Soccer”
  • Finalist - Production & Post-Production - Cel Animation for Montblanc titled “Discover the Magic of Craft”

Additional Winners and Finalists from Germany include in alphabetical order:

ANORAK Film, Berlin

  • Bronze - Production & Post-Production - Direction for Heineken titled “No Thanks”

BBDO Group Germany, Berlin

  • Bronze - Music & Sound - Sound Design for smart fortwo titled “smart - Wounds of the City”
  • Finalist - Radio & Audio - Innovative Use of Radio & Audio for smart electric drive titled “smart electric symphony”

Cheil Worldwide Germany, Schwalbach am Taunus

  • Gold - Billboard - Consumer Campaign for 3M titled “Hey Macarena”, “Barbie Girl”, “Karma Chameleon”
  • Gold - Billboard - Use of Typography for 3M titled “Karma Chameleon”
  • Gold - Billboard - Use of Typography Campaign for 3M titled “Hey Macarena”, “Barbie Girl”, “Karma Chameleon”
  • Silver - Billboard - Use of Typography for 3M titled “Hey Macarena”
  • Bronze - Billboard - Use of Typography for 3M titled “Barbie Girl”

DDB Group Germany, Berlin

  • Silver - Poster - Use of Photography Campaign for Volkswagen Car-Net Last Parking Position titled “Ava”, “Felix”, “David”, “Lisa”, “Robin”
  • Silver - Print - Use of Photography Campaign for Volkswagen Car-Net Last Parking Position titled “Ava”, “Felix”, “David”, “Lisa”, “Robin”
  • Bronze - Print - Consumer Campaign for Volkswagen Car-Net Last Parking Position titled “Ava”, “Felix”, “David”, “Lisa,Robin”
  • Finalist - Design - Non-Profit for Verein für Berliner Stadtmission titled “Words of Welcome”

Grabarz & Partner, Hamburg

  • Silver - Radio & Audio - Automotive for Volkswagen titled “Song Inspection - Used Vocals”
  • Silver - Radio & Audio - Campaign for Volkswagen titled “Cologne”, “Berlin”, “Hamburg”
  • Silver - Radio & Audio - Innovative Use of Radio & Audio for Volkswagen titled “Song Inspection - Used Vocals”
  • Silver - The NEW - Media Innovation for IKEA titled “PAX it”
  • Bronze - Billboard - Innovative Use of Billboard for IKEA titled “Small Space Sitting”
  • Bronze - Music & Sound - Sound Editing for Volkswagen titled “Laughing Horses”
  • Bronze - Radio & Audio - Automotive for Volkswagen titled “Cologne”
  • Bronze - Radio & Audio - Script Writing for Volkswagen titled “Cologne”
  • Finalist - Integration - Multi-platform for Burger King Whopper titled “Mannschafts-Whopper”
  • Finalist - Production & Post-Production - Direction for Volkswagen titled “Laughing Horses”
  • Finalist - Radio & Audio - Automotive for Volkswagen titled “Berlin”
  • Finalist - Radio & Audio - Automotive for Volkswagen titled “Hamburg”
  • Finalist - Radio & Audio - Direction for Volkswagen titled “Berlin”
  • Finalist - Radio & Audio - Original Music for Volkswagen titled “Personalized Songs - Mother”
  • Finalist - Radio & Audio - Script Writing for Volkswagen titled “Berlin”
  • Finalist - Radio & Audio - Script Writing for Volkswagen titled “Hamburg”
  • Finalist - Radio & Audio - Use of Music for Volkswagen titled “Personalized Songs - Mother”
  • Finalist - TV/Cinema/Online Film - Automotive for Volkswagen titled “Laughing Horses”
  • Finalist - TV/Cinema/Online Film - Humor for Volkswagen titled “Laughing Horses”

Granny GmbH, Berlin

  • Silver - Social Influencers - Creative for Netflix titled “13 Reasons Why - Switch Off The Hate”

Grey Germany, Duesseldorf

  • Bronze - Health & Wellness - Campaign for Female Genital Mutilation Awareness Campaign titled “Mai”, “Fatou”, “Fadhumo”, “Isatou”, “Binta”

HEIMAT, Berlin

  • Gold - Ambient - Retail for Art Beats Hate
  • Silver - Health & Wellness - Campaign for German Cancer Association titled “The Melanoma Campaign”
  • Silver - Music & Sound - Sound Design for Das Handwerk titled “The Way Of The Master”
  • Bronze - Branded Entertainment - Experiential/Live Events for Art Beats Hate
  • Bronze - Design - Use of Photography Campaign for The Dark Diaries multi-media campaign
  • Bronze - Digital - Typography for SWISSCOM titled “#Snowdrawings”
  • Bronze - Production & Post-Production - CGI Animation for Otto titled “The Most Precious Gift”
  • Finalist - Design - Digital Installations for SWISSCOM titled “#Snowdrawings”
  • Finalist - Design - Installations/Displays for SWISSCOM titled “#Snowdrawings”
  • Finalist - Design - Use of Typography for SWISSCOM titled “#Snowdrawings”
  • Finalist - Production & Post-Production - New Director for Hornbach titled “Your Project Only Belongs To You”
  • Finalist - Verbal Identity - Use of Copywriting for The Dumb Poem
  • Finalist - Radio & Audio - Public Service/Social Welfare for Dumb Poem

Interone BBDO, Munich

  • Silver - Digital - Web Services for Science4Refugees titled “Research Buddies”
  • Bronze - Digital - NGO for Science4Refugees titled “Research Buddies”

Kolle Rebbe, Hamburg

  • Gold - Radio & Audio - Innovative Use of Radio & Audio for Hansgrohe titled “The Rain Pack”
  • Gold - Social Influencers - Gaming & Technology for Netflix titled “Netflix Narcos Manhunt”
  • Finalist - Package Design - Special Editions for Hansgrohe titled “The Rain Pack”
  • Finalist - Package Design - Structural Packaging for Hochland titled “The Jumping Sandwich”

Larissa Kirschner, Radio & Audio Jury President and VP / Creative Director / Writer at Publicis New York stated, "This year the entire jury was smitten by a piece of low-fi audio, created with just a rain stick. The work was relevant and convincing, demonstrating that work doesn't have to be over-produced to win the jury over."

KOREFE/ Kolle Rebbe, Hamburg

  • Silver - Design - Direct Marketing - Business-to-Business for Hälssen & Lyon titled “The Teabag Collection”
  • Bronze - Design - Product Design for Hälssen & Lyon titled “The Teabag Collection”
  • Bronze - Package Design - Special Editions for Hälssen & Lyon titled “The Teabag Collection”

Leo Burnett Germany / Thjnk AG, Frankfurt / Duesseldorf

  • Silver - Design - Poster Campaign for McDonald's - You've Earned It campaign titled “Holiday”, “Drink”, “Joke”

Ogilvy Germany

Gold - TV/Cinema/Online Film - Social Media for European Anti-Bullying Network (EAN) titled “Escalating GIFs”

  • Silver - The NEW - Technology Development for Integrated-Avalanche-System titled “Avalanche Rescue System”
  • Bronze - Branded Entertainment - Social Awareness for European Anti-Bullying Network (EAN) titled “Escalating GIFs”
  • Finalist - Digital - Public Service/Social Welfare for European Anti-Bullying Network (EAN) titled “Escalating GIFs”
  • Finalist - Non-Traditional - Public Service/Social Welfare for European Anti-Bullying Network (EAN) titled “Escalating GIFs”

Ogilvy Germany, Frankfurt

  • Silver - Poster - Art Direction Campaign for Amnesty International titled “Child”, “Explosion”, “Soldier”
  • Silver - Poster - Public Service/Social Welfare Campaign for Amnesty International titled “Child”, “Explosion”, “Soldier”
  • Bronze - Poster - Use of Photography Campaign for Amnesty International titled “Child”, “Explosion”, “Soldier”

Scholz & Friends, Hamburg

  • Bronze - Music & Sound - Experiential Use of Music & Sound for Opel Advanced Park Assist titled “The Parking Thrillharmonics”
  • Finalist - Design - Use of Photography for Opel Park Assist titled “Is Parking Art?”
  • Finalist - Production & Post-Production - CGI Animation for Opel Motorsport titled “Racing Faces”

Serviceplan, Munich

  • Bronze - Health & Wellness - OTC – Over-the-Counter for Nasal Spray Omnivit titled “Could be worse with a blocked nose”
  • Bronze - Package Design - Art Direction for The Archaeologist Dry Gin titled “Ehinger Kraftrad – The Archaeologist”
  • Bronze - Package Design - Use of Typography for The Archaeologist Dry Gin titled “Ehinger Kraftrad – The Archaeologist”
  • Bronze - Production & Post-Production - Production Design for Strellson titled “Strellson: Make yourself unstoppable”
  • Bronze - The NEW - Brand Action for Salomon Sonic titled “Shoepon: Do Sports. Get Sports.”
  • Finalist - Package Design - Liquors for The Archaeologist Dry Gin titled “Ehinger Kraftrad – The Archaeologist”
  • Finalist - Production & Post-Production - Cinematography for Strellson titled “Strellson: Make Yourself Unstoppable”
  • Finalist - Production & Post-Production - Direction for Strellson titled “Strellson: Make Yourself Unstoppable”

VITAMIN E - Gesellschaft für Kommunikation mbH, Hamburg

  • Bronze - Design - Experiential Design for OPEL titled “OPEL Paris Motor Show 2016”
  • Bronze - Design - Installations/Displays for OPEL titled “OPEL Paris Motor Show 2016”

Yessian Music, Hamburg

  • Silver - Music & Sound - Music Original - Song for Volvo titled “ABC Of Death”

The following Companies attained Finalists status:

ATELIER BRÜCKNER, Stuttgart

  • Finalist - Design - Spatial Design for Hyundai Motorstudio Goyang titled “Hyundai Motorstudio Goyang”

BBDO Group Germany, Duesseldorf

  • Finalist - Digital - Apps for The Dr. Oetker Baking App titled “Dr. Oetker Baking App”

jäger & jäger, Überlingen

  • Finalist - Design - Brochures/Catalogues - Consumer for Moormann Brochure titled “Ask not what your furniture can do for you”
  • Finalist - Package Design - Graphic Design Product Line for Vineyard KRESS titled “Wine Labels”

KOREFE, Hamburg

  • Finalist - Package Design - Art Direction Product Line for TDG titled “MySkin”
  • Finalist - Package Design - Product Line for TDG titled “Eyes Cream”

loved, Hamburg

  • Finalist - Non-Traditional - Beverages - Non-Alcoholic for ALI COLA titled “ALI COLA. The Cola in Skin Colors.”

thjnk Berlin, Berlin

  • Finalist - Radio & Audio - Sound Design for AUDI AG titled “The Car Whisperer”

thjnk Hamburg GmbH, Hamburg

  • Finalist - Design - Point-of-Sale for REWE titled “Ripe Check”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Health & Pharmaceutical Network of the Year: McCann Health

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

The following companies were honored with the inaugural Regional Of The Year Awards for Europe:

Regional Network of the Year for Europe: DDB

Regional Agency of the Year for Europe: adam&eveDDB, London

Regional Production Company of the Year for Europe: Great Guns, London

Regional Post-Production Company of the Year for Europe: MPC, London

Regional Music & Sound Company of the Year for Europe: Factory, London

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.