2018 Winners releases

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824


GERMANY TAKES HOME 111 STATUES AT 2018 LONDON INTERNATIONAL AWARDS

31 October 2018

GERMANY TAKES HOME 111 STATUES AT

2018 LONDON INTERNATIONAL AWARDS

Jung von Matt, Hamburg named Global Independent Agency of the Year and Regional Independent Agency Of The Year for Europe

Jung von Matt named Regional Network of the Year

Markenfilm, Hamburg named Regional Production Company of the Year for Europe

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA

Serviceplan Germany, Munich was awarded the Package Design Grand LIA

 

(New York, 5th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

This year Germany brought home 111 of the coveted LIA statues – two Grand LIAs, 33 Gold, 35 Silver, 41 Bronze and attained 33 Finalists.

 

In total 705 LIA statues, in addition to finalists, were awarded from 40 countries with Germany ranking #2. The top countries were United States (211), Germany (111), Australia (53), United Kingdom (50), and Canada (41).

 

“What a stunning amount of Statues from Germany! And we are not surprised.  Every year, Germany ranks among the top most awarded countries in the Show,” said Barbara Levy, President of LIA. “Jung von Matt, Hamburg deserves a special note of congratulations as they were also named Global Independent Agency of the Year, beating out several other worthy contenders”, she added.

 

Jung von Matt, Hamburg was named Global Independent Agency of the Year.  They were also named Regional Agency of the Year for Europe.

 

Jung von Matt, Hamburg awarded 12 Gold LIAs, 6 Silver and 4 Bronze. They also attained 6 Finalists.

 

EDEKA titled “The Most German Supermarket” was very successful at LIA this year, earning a total of seven statues by six different juries; 4 Gold, 2 Silver, 1 Bronze.

  • Gold - Ambient - Public Service/Social Awareness for EDEKA titled “The Most German Supermarket”
  • Gold - Branded Entertainment - Experiential/Live Events for EDEKA titled “The Most German Supermarket”
  • Gold - Branded Entertainment - Social Awareness for EDEKA titled “The Most German Supermarket”
  • Gold - Design - Branded Content for Netto titled “Easter Surprise”
  • Gold - Design - Client Promotion for Netto titled “Easter Surprise”
  • Gold - Design - Innovative Use of Design for Social-Bee titled “The Refugee Résumé”
  • Gold - Digital - Viral for EDEKA titled “The Most German Supermarket”
  • Gold - Integration - Business-to-Consumer for “BVG x adidas – The Ticket-Shoe.”
  • Gold - Non-Traditional - Travel for “BVG x adidas – The Ticket-Shoe”
  • Gold - Production & Post-Production - CGI Animation for EDEKA titled “Christmas 2117”
  • Gold - Production & Post-Production - Cinematography for EDEKA titled “Christmas 2117”
  • Gold - Production & Post-Production - Visual Effects for EDEKA titled “Christmas 2117”
  • Silver - Design - Branded Content for “BVG x adidas – The Ticket-Shoe.”
  • Silver - Design - Data Visualization for Social-Bee titled “The Refugee Résumé”
  • Silver - Integration - Public Service/Social Awareness for EDEKA titled “The Most German Supermarket”
  • Silver - Non-Traditional - Experiential for “BVG x adidas – The Ticket-Shoe”
  • Silver - Non-Traditional - Retail for EDEKA titled “The Most German Supermarket”
  • Silver - Production & Post-Production - CGI Animation for Netto titled “Easter Surprise”
  • Bronze - Design - Non-Profit for Social-Bee titled “The Refugee Résumé”
  • Bronze - Digital - Branded Content for Netto titled “Easter Surprise”
  • Bronze - The NEW - Brand Action for “BVG x adidas – The Ticket-Shoe.”
  • Bronze - The NEW - Experiential for EDEKA titled “The Most German Supermarket”
  • Finalist - Design - Innovative Use of Design for “BVG x adidas – The Ticket-Shoe.”
  • Finalist - Design - Installations/Displays for Die Techniker titled “The Non-Smo-Car”
  • Finalist - Design - Product Design for “BVG x adidas – The Ticket-Shoe.”
  • Finalist - Digital - Animation/Motion Graphics for Netto titled “Easter Surprise”
  • Finalist - Production & Post-Production - Production Design for Netto titled “Easter Surprise”
  • Finalist - The NEW - Brand Action for BMW AG titled “The Transformation of a Landmark”

All these wins contributed to Jung von Matt being named Regional Network of the Year for Europe.

 

LIA’s Of The Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the creative credits that are input at time of entry to award those points. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Medical Companies that attain the highest scores based on entries that win Statues or attain Finalists’ status will be honored with Of The Year Award

 

Ivo van Vollenhoven, Managing Partner / EP - Twentyfour Seven, Barcelona and LIA Production & Post-Production juror, commented on the Grand LIA, “This year I was very impressed with the overall entries of work in Craft Production & Post Production. Notable work specially from Australia and the US, however this year we gave the Grand LIA to a job that came from Germany produced by Anorak films with Director Daniel Wolfe, Mini Cooper “The Faith of a Few”. A true masterpiece of craft in every single department, an overall 10 out of 10 in Direction, Production Design, Cinematography and Editing. A compelling piece for work that has successfully reenacts period scenes with so much detail and realism, the camera work, the textures, I could go on and on dissecting this master piece of cinematic craft.”

 

ANORAK Film, Berlin was awarded the Production & Post-Production GRAND LIA by the Production & Post-Production and Music Video jury led by Rob Galluzzo, Founder of FINCH, Sydney. The Grand LIA was awarded for BMW Group MINI Brand Management titled “The Faith of a Few”.  “The Faith of a Few” was awarded a total of five statues:

  • GRAND LIA - Production & Post-Production for BMW Group MINI Brand Management titled “The Faith of a Few”
  • Gold - Production & Post-Production - Cinematography for BMW Group MINI Brand Management titled “The Faith of a Few”
  • Gold - Production & Post-Production - Direction for BMW Group MINI Brand Management titled “The Faith of a Few”
  • Gold - Production & Post-Production - Editing for BMW Group MINI Brand Management titled “The Faith of a Few”
  • Gold - Production & Post-Production - Production Design for BMW Group MINI Brand Management titled “The Faith of a Few”

“I feel quite privileged to have chaired the 2018 LIA Production & Post-Production jury. The jury was made up of wonderfully articulate people at the top of their game. All in all it’s the best jury I’ve been a part of. As usual, the good work rose to the top. We were impressed by the high caliber of craft this year. We witnessed some wonderful films where craft was in the service of the creative idea,” stated Rob Galluzzo. “As for the Grand LIA... it was an almost perfect example of all the different disciplines coming together at the highest level to deliver a masterful piece of film. Truly world class.”

 

The Package Design Grand LIA was awarded to  SERVICEPLAN Germany, Munich for the Structural Packaging for Beck's titled “Le Beck's: The Legendary Beer Can”

 

"For me, it was love at first sight. I have never seen anything like this. I think the shape of the packaging is a real game changer. Everything from the craftsmanship of the glass to its finish was seamless," explained Isabelle Dahlborg Lidström, Head of Experience / Creative Director at GROW, Stockholm.

 

SERVICEPLAN Germany took home a total of  17  statues. A Grand, 4 Gold, 4 Silver and 8 Bronze, they also attained 4 Finalists:

  • GRAND LIA - Package Design for Beck's titled “Le Beck's: The Legendary Beer Can”
  • Gold - Design - Innovative Use of Design for Beck's titled “Le Beck's: The Legendary Beer Can”
  • Gold - Design - Product Design for Beck's titled “Le Beck's: The Legendary Beer Can”
  • Gold - Design - Product Development for Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.”
  • Gold - Package Design - Special Editions for Beck's titled “Le Beck's: The Legendary Beer Can”
  • Silver - Health & Wellness - Devices and Diagnostics for Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.”
  • Silver - Medical - Devices and Diagnostics for Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.”
  • Silver - Package Design - Beers for Beck's titled “Le Beck's: The Legendary Beer Can”
  • Silver - The NEW - Technology Development for Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.”
  • Bronze - Ambient - Automotive for MINI titled “The Shortcut Billboards”
  • Bronze - Design - Product Design for Fittle titled “Fittle - The first 3D printed Braille puzzle”
  • Bronze - Digital - Banners for Adoptify titled “Adoptify”
  • Bronze - Digital - Weird Wonderful Work for Too Many T's titled “Featuring Alexa”
  • Bronze - Health & Wellness - Innovation for Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.”
  • Bronze - Radio & Audio - Innovative Use of Radio & Audio for Adoptify titled “Adoptify”
  • Bronze - Radio & Audio - Public Service/Social Awareness for Adoptify titled “Adoptify”
  • Bronze - The NEW - Creative Technology for Sky titled “Say it with Sky”
  • Finalist - Design - Experiential Design for MINI titled “The Shortcut Billboards”
  • Finalist - Digital - Branded Content for Sky titled “Say it with Sky”
  • Finalist - Digital - Illustration for Scars of Democracy titled “Scars of Democracy”
  • Finalist - Digital - Public Service/Social Awareness for Adoptify titled “Adoptify”

Additional Winners and Finalists from Germany include (in alphabetical order):

BBDO Group Germany, Berlin

  • Bronze - Digital - Automotive for smart electric drive titled “smart electric drive Carsino”
  • Finalist - TV/Cinema/Online Film - Travel for Long-Distance Traffic titled “Singing Knees”

BBDO Group Germany, Düsseldorf

  • Gold - Design - Art Direction Campaign for Call for Donations - Remember Me Campaign - “Ann-Katrin”, “Farhad”, “Miguel”, “Sarah”
  • Silver - Design - Poster Campaign for Call for Donations - Remember Me Campaign - “Ann-Katrin”, “Farhad”, “Miguel”, “Sarah”
  • Bronze - Design - Use of Photography Campaign for Call for Donations - Remember Me Campaign - “Ann-Katrin”, “Farhad”, “Miguel”, “Sarah”

Candide Thovex, Hamburg

  • Gold - Music & Sound - Sound Editing for Audi quattro titled “Ski the World”
  • Silver - Non-Traditional - Branded Content for Audi quattro titled “Ski the World”
  • Bronze - Social Influencers - Automotive for Audi quattro titled “Ski the World”
  • Finalist - The NEW - Influencer Advertising for Audi quattro titled “Ski the World”

Cheil Germany, Schwalbach am Taunus

  • Bronze - Digital - Business-to-Business for SAS Viaya titled “Paradise Found”
  • Finalist - Digital - Corporate Image for Samsung titled “Land of Emojis”

DDB Group Germany, Berlin

  • Gold - Branded Entertainment - Entertainment Audio for Reporters Without Borders campaign titled “The Uncensored Playlist”
  • Gold - Radio & Audio - Innovative Use of Radio & Audio for Reporters Without Borders titled “The Uncensored Playlist”
  • Silver - Branded Entertainment - Social Awareness for Reporters Without Borders campaign titled “The Uncensored Playlist”
  • Silver - Digital - Innovative Use of Digital for Reporters Without Borders titled “The Uncensored Playlist”
  • Silver - Music & Sound - Experiential Use of Music & Sound for Reporters Without Borders campaign titled “The Uncensored Playlist”
  • Silver - Non-Traditional - NGO for Reporters Without Borders Campaign titled “The Uncensored Playlist”
  • Silver - Radio & Audio - Public Service/Social Awareness for Reporters Without Borders titled “The Uncensored Playlist”
  • Silver - Radio & Audio - Use of Music for Reporters Without Borders titled “The Uncensored Playlist”
  • Silver - Social Influencers - Original Music - Lyrics for Reporters Without Borders campaign titled “The Uncensored Playlist”
  • Bronze - Digital - Music/Sound Design for Reporters Without Borders titled “The Uncensored Playlist”
  • Bronze - Digital - Use of Social Media for Reporters Without Borders titled “The Uncensored Playlist”
  • Bronze - Social Influencers - Innovative Use of Social for Reporters Without Borders campaign titled “The Uncensored Playlist”
  • Bronze - The NEW - Media Innovation for Reporters Without Borders campaign titled “The Uncensored Playlist”

DDB Group Germany, Düsseldorf

  • Bronze - Print - Art Direction Campaign for Stabilo Boss Highlighter Pen titled “Katherine”, “Lise”, “Edith”
  • Bronze - Print - Consumer Campaign for Stabilo Boss Highlighter Pen titled “Katherine”, “Lise”, “Edith”
  • Bronze - Print - Personal Items/Gift Items for Stabilo Boss Highlighter Pen titled “Katherine”

denkwerk, Cologne

  • Bronze - Digital - Visual Design for UN Sustainable Global Goals titled “Piece 18 - The Most Beautiful Petition in the World”
  • Finalist - Digital - Microsites for UN Sustainable Global Goals titled “Piece 18 - The Most Beautiful Petition in the World”
  • Finalist - Digital - UI - User Interface & Navigation for UN Sustainable Global Goals titled “Piece 18 - The Most Beautiful Petition in the World”

fischerAppelt, Hamburg

  • Finalist - Music & Sound - Music Original - Score for Merck KGaA titled “Ode to the Future”

German Wahnsinn / Kolle Rebbe  / Demodern, Hamburg

  • Silver - Music & Sound - Experiential Use of Music & Sound for PETA titled “Eye to Eye”
  • Finalist - Production & Post-Production - Virtual Reality for PETA titled “Eye to Eye”

Grabarz & Partner, Hamburg

  • Silver - Ambient - Retail for Burger King titled “Loving 'It'”
  • Silver - Branded Entertainment - Experiential/Live Events for Burger King titled “Loving 'It'”
  • Silver - Design - Client Promotion for Burger King titled “Loving 'It'”
  • Silver - Design - Use of Copywriting for Burger King titled “Loving 'It'”
  • Silver - Non-Traditional - Guerrilla Marketing for Burger King titled “Loving 'It'”
  • Bronze - Branded Entertainment - Documentary Short Film for Burger King titled “The Whopper Dog”
  • Bronze - Digital - Viral for Burger King titled “Loving 'It'”
  • Bronze - Music & Sound - Music Adaptation - Song for Driver Assistance System titled “Kid's Dreams”
  • Bronze - Non-Traditional - Direct Marketing for Burger King titled “Loving 'It'”
  • Bronze - The NEW - Media Innovation for Burger King titled “Loving 'It'”
  • Finalist - Integration - Business-to-Consumer for Burger King titled “Loving 'It'”
  • Finalist - Non-Traditional - Corporate Image for Burger King titled “Loving 'It'”
  • Finalist - Non-Traditional - Experiential for Burger King titled “Loving 'It'”
  • Finalist - Non-Traditional - Live Events - Beyond Advertising for Burger King titled “Loving 'It'”
  • Finalist - Non-Traditional - Retail for Burger King titled “Loving 'It'”

Grey Germany / KW43 Branddesign, Düsseldorf

  • Gold - Medical - Innovation for Discovering Hands titled “The Blind See More”
  • Silver - Design - Corporate Identity for Discovering Hands titled “The Blind See More”

Havas Germany, Düsseldorf

  • Bronze - Integration - Business-to-Business for Getty Images and fiftyfifty titled “Repicturing Homeless”
  • Finalist - Integration - Public Service/Social Awareness for Getty Images and fifty-fifty titled “Repicturing Homeless”

HEIMAT, Berlin, Berlin

  • Silver - Design - Branded Content for HORNBACH titled “WERKSTÜCK Edition 001”
  • Silver - Design - Client Promotion for HORNBACH titled “WERKSTÜCK Edition 001”
  • Silver - Digital - Art Direction for Free Democrats titled “Made of Defeat. A Photographic Tale.”
  • Silver - Production & Post-Production - Production Design for HORNBACH titled “Sweat it out.”
  • Bronze - Design - Direct Marketing - Consumer for HORNBACH titled “WERKSTÜCK Edition 001”
  • Bronze - Design - Use of Illustration Campaign for Art Directors Club Germany titled “Feed Your Creativity Campaign”
  • Bronze - Design - Use of Photography for Free Democrats titled “Made of Defeat – A Photographic Tale.”
  • Finalist - Design - Art Direction Campaign for Art Directors Club Germany titled “Feed Your Creativity Campaign”
  • Finalist - Integration - Public Service/Social Awareness for Share titled “Share Your Buy”
  • Finalist - Production & Post-Production - Performance/Casting for HORNBACH titled “Sweat it out.”

Kolle Rebbe, Hamburg

  • Gold - Design - Experiential Design for Misereor titled “Micro Meals”
  • Gold - Design - Non-Profit for Misereor titled “Micro Meals”
  • Silver - Production & Post-Production - Cinematography for Lufthansa titled “#LifeChangingPlaces – Lofoten”
  • Silver - Production & Post-Production - Editing for Lufthansa titled “#LifeChangingPlaces – Lofoten”

Kolle Rebbe  / Demodern / German Wahnsinn, Hamburg

  • Finalist - Production & Post-Production - Virtual Reality for PETA titled “Eye to Eye”

McCann Worldgroup Germany, Frankfurt

  • Finalist - The NEW - Experiential for ALDI Fireworks Sale titled “The Fireworks Planner”

MUTABOR, Hamburg

  • Bronze - Design - Brochures/Catalogues - Business-to-Business for Koenig & Bauer - 200 years of Koenig & Bauer –People, Machines, Ideas

Ogilvy Germany, Frankfurt

  • Bronze - Radio & Audio - Public Service/Social Awareness for Gesicht Zeigen! An Association Encouraging People to Stand Against Racism in Germany titled “Adolf's Online Strategy”

Philipp und Keuntje, Hamburg

  • Bronze - Branded Entertainment - Experiential/Live Events for Goldeimer titled “Shitty Paper – Made from Hate”
  • Bronze - Branded Entertainment - Social Awareness for Goldeimer titled “Shitty Paper – Made from Hate”
  • Bronze - Radio & Audio - Campaign for Audi Genuine Parts titled “Angela Merkel”, “David Hasselhoff”, “Heidi Klum”

Proximity Worldwide, Düsseldorf

  • Gold - Music & Sound - Sound Design for Lidl Christmas Campaign titled “The Cheapest Christmas Ad.”
  • Finalist - Production & Post-Production - Production Design for Lidl Christmas Campaign titled “The Cheapest Christmas Ad.”

TBWA\ Düsseldorf, Düsseldorf

  • Finalist - Design - Poster Campaign for Pink Cross - The Kissing Bills titled “Hamad & Alexander”, “Maria & Elizabeth”, “Wilfrid & Nelson”, “Abdool & Mao”, “Mary & Mary”, “Abraham & Ruhollah”
  • Finalist - Design - Direct Marketing - Consumer Campaign for Pink Cross - The Kissing Bills titled “Hamad & Alexander”, “Maria & Elizabeth”, “Wilfrid & Nelson”, “Abdool & Mao”, “Mary & Mary”, “Abraham & Ruhollah”

thjnk, Hamburg

  • Gold - Health & Wellness - Craft - Direction for Pro Infirmis titled “Everyone is Equal. No one is More Equal.”
  • Gold - Health & Wellness - Craft - Editing for Pro Infirmis titled “Everyone is Equal. No one is More Equal.”
  • Gold - Print - Art Direction Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
  • Gold - Print - Use of Photography Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
  • Silver - Health & Wellness - Craft - Music & Sound Design for Pro Infirmis titled “Everyone is Equal. No one is More Equal.”
  • Silver - Poster - Use of Photography Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
  • Silver - TV/Cinema/Online Film - Public Service/Social Awareness for Pro Infirmis titled “Everyone is Equal. No one is More Equal.”
  • Bronze - Design - Direct Marketing - Consumer for Herrmann's Manufaktur titled “Pet Food for Good”
  • Bronze - Package Design - Product Line for Herrmann's Manufaktur titled “Pet Food for Good”
  • Bronze - Poster - Consumer Campaign for IKEA - The Chair titled “Vitra vs. Odger”, “Thonet vs. Tobias”, “Fritz Hansen vs. Svenbertil”
  • Finalist - Health & Wellness - Social Responsibility/Awareness for Pro Infirmis titled “Everyone is Equal. No one is More Equal.”
  • Finalist - Music & Sound - Music Original - Song for REWE titled “At Christmas the Most Important Ingredient is You.”

why do birds, Berlin

  • Gold - Music & Sound - Experiential Use of Music & Sound for Hyundai titled “Olympic Pavilion Sound Experience”

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Global Of The Year Awards:

Global Client of the Year:  Mars

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the 2018 Regional Of The Year Awards for Europe:

Regional Network of the Year: Jung von Matt

Regional Independent Agency of the Year: Jung von Matt, Hamburg

Regional Production Company of the Year: Markenfilm, Hamburg

Regional Post-Production Company of the Year: The Mill, London