(New York, 5^th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33^rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

This year Hong Kong brought home 9 of the coveted LIA statues - 1 Gold, 5 Silver, 3 Bronze and attained 2 Finalists.

 

In total 705 LIA statues, in addition to finalists, were awarded from 40 countries.

 

Paul Chan, Chief Creative Officer of Cheil Hong Kong and LIA Integration Juror, stated “It was an absolute pleasure to be a part of this integration jury, led by the one and only Mark Tutssel. Hands down, this is one of the strongest line-ups I've been locked in a room with. Thoughtful, insightful, critical and opinionated. It was a cracking year for work too. The top pieces were all incredibly brave, powerful and thought provoking. More importantly, they permeated culture and sparked conversations that led to great understanding, which ultimately led to positive cultural change. Kudos to all the deserved winners.”

 

Two Hong Kong companies take home Statues at LIA 2018.

 

 Ogilvy Hong Kong, Hong Kong

• Gold - Poster - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Silver - Billboard - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Silver - Poster - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Silver - Print - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Silver - Print - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
• Bronze - Billboard - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”

Cheil Worldwide, Hong Kong

• Silver - Print - Use of Illustration Campaign for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”, “Block Out the Chaos: Football Managers”
• Bronze - Poster - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”
• Bronze - Poster - Use of Illustration Campaign for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”, “Block Out the Chaos: Football Managers”
• Finalist - Billboard - Use of Illustration Campaign for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”, “Block Out the Chaos: Football Managers”
• Finalist - Print - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”

“The work was strong especially in the area of crafting.  We want to congratulate all the winners for creating work that inspires,” said Barbara Levy, President of LIA.

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Global Of The Year Awards:

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the Regional Of The Year Awards for Asia:

Regional Network of the Year for Asia: Dentsu

Regional Agency of the Year for Asia: Dentsu Inc., Tokyo

Regional Production Company of the Year for Asia: Illusion, Bangkok