2018 Winners releases

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824


FCB Health named Global Health & Wellness and Medical Network of the Year Area 23, An FCB Health Network Company Winning the Print Grand LIA

31 October 2018

(New York, 5th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

The United States is the most awarded country at LIA 2018, winning a total of 211 of the coveted LIA statues and attained 64 Finalists - 6 Grand LIAs, 62 Gold, 61 Silver, and 82 Bronze.

 

In total 705 LIA statues, in addition to finalists, were awarded from 40 countries. The top countries were United States (211), Germany (111), Australia (53), United Kingdom (50), and Canada (41).

 

LIA’s Global of the Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the creative credits that are input at time of entry to award those points. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Pharmaceutical Companies that attain the highest scores based on entries that win Statues or attain Finalists’ status will be honored with Of The Year Award

 

FCB Health swept the LIA Healthcare awards, clinching the Global Health & Wellness and Medical Network of the Year.

 

“We are thrilled to receive these remarkable accolades, as winning not only in the Health & Wellness and Medical categories, but also in Print and Digital, showcases our unrelenting drive to create work that transcends healthcare,” said FCB Health Network chief creative officer Rich Levy. “These distinctions are a testament to the incredible talent of leaders - at Area 23 and throughout our network - who consistently raise the bar higher for their clients.”

 

Area 23, An FCB Health Network Company, New York awards:

  • GRAND LIA - Print - Direct Marketing - Consumer for Change the Ref titled “Posts Into Letters”
  • Gold - Health & Wellness - Health Institutions/Insurance for NY–Presbyterian Hospital titled “TXT 2 HLP”
  • Gold - Health & Wellness - Social Responsibility/Awareness for National Organization for Victim Assistance (NOVA) titled “The Rape Tax”
  • Gold - Medical - Corporate Communication for NY–Presbyterian Hospital titled “TXT 2 HLP”
  • Gold - Medical - Social Responsibility/Awareness for National Organization for Victim Assistance (NOVA) titled “The Rape Tax”
  • Gold - Print - Direct Marketing - Consumer for Change the Ref titled “Posts Into Letters”
  • Gold - Print - Use of Typography for Change the Ref titled “Posts Into Letters”
  • Bronze - Digital - Use of Social Media for Change the Ref titled “Posts Into Letters”
  • Bronze - Health & Wellness - Craft - Illustration Campaign for The diaTribe Foundation titled “Downfall - Boy, Downfall - Girl”
  • Bronze - Medical - Pharmaceuticals and Vaccines - Branded for Lartruvo titled “The World’s Smallest Booth”
  • Bronze - Medical - Craft - Illustration for Xofigo® (radium Ra 223 dichloride) titled “Battle in the Bone”
  • Bronze - Medical - Craft - Illustration Campaign for The diaTribe Foundation titled “Downfall - Boy, Downfall - Girl”
  • Finalist - Health & Wellness - Craft - Art Direction Campaign for The diaTribe Foundation titled “Downfall - Boy, Downfall - Girl”
  • Finalist - Medical - Campaign for UMD Urgent Care titled “Chorizo, Glass, Fireworks”
  • Finalist - Medical - Craft - Art Direction for Xofigo® (radium Ra 223 dichloride) titled “Battle in the Bone”

FCB Health New York, New York awards:

  • Bronze - Medical - Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room, 5 Million Puffs: Kitchen, 5 Million Puffs: Outside Office”
  • Bronze - Medical - Craft - Photography Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room, 5 Million Puffs: Kitchen”
  • Finalist - Health & Wellness - Craft - Art Direction Campaign for Blood Equality titled “United States, Germany, Australia, Canada, Brazil”
  • Finalist - Medical - Craft - Art Direction Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room, 5 Million Puffs: Kitchen”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

 

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Global Of The Year Awards:

 

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the 2018 Regional Of The Year Awards for North America:

 

Regional Network of the Year: BBDO

Regional Agency of the Year: BBDO New York, New York

Regional Music & Sound Company of the Year: Barking Owl, Los Angeles

Regional Production Company of the Year: MJZ

Regional Post-Production Company of the Year: The Mill

Regional Health & Wellness and Medical Network of the Year: FCB Health

             

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 1,800 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Frankfurt, FCB Health Hampshire, FCB Health London, FCB Health New York, FCB Health Zurich, FCBCure, FCBVIO, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Studio Rx Productions and Trio. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its Area 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018.