2019 Winners releases

CHINA WINS 16 STATUES AT 2019 LONDON INTERNATIONAL AWARDS

01 November 2019

The judging is over. The winners are here.

 

Today, London International Awards, one of the world’s most prestigious Global award shows, announces its winners in the Advertising, Design, Digital, Technology, Health & Pharma, and Branded Entertainment.

 

Created for creatives, LIA has the highest caliber of jurors in all disciplines. Our jury rooms welcome the press, LIAisons attendees and LIA guests throughout the entire process. LIA’s Annual judging which convened over a 10-day period at Encore Las Vegas has concluded and listed below are the Statue Winners and Finalists. 

 

China scores 16 Statues at LIA 2019 – one Gold and four Silver and 11 Bronze. They also attained two Finalists. The only Gold in China is won by Serviceplan China, Beijing.

 

Serviceplan China, Beijing

  • Gold - Health & Wellness - Multi-platform Campaign for 999 Ganmaoling Keli titled “The Won’t Get Cold ‘Bad Youth’”, “Bless Your Heart with ‘Wearable Luck’”, “Be the Hottest on the Disco Floor with ‘Regimen Punk’”, “Feel Happy When the ‘Logo Is All Over’”
  • Silver - Pharmaceuticals - Multi-platform Campaign for 999 Ganmaoling Keli titled “The Won’t Get Cold ‘Bad Youth’”, “Bless Your Heart with ‘Wearable Luck’”, “Be the Hottest on the Disco Floor with ‘Regimen Punk’”, “Feel Happy When the ‘Logo Is All Over’”

 

Three different juries awarded Cheil Peng Tai, Beijing four Statues for Samsung “BACK2LIFE”:

  • Silver - Branded Entertainment - Games for Samsung titled “BACK2LIFE”
  • Bronze - Digital - Innovative Use of Digital for Samsung titled “BACK2LIFE”
  • Bronze - Digital - Public Service/Social Awareness for Samsung titled “BACK2LIFE”
  • Bronze - Health & Wellness - Education and Services for Samsung titled “BACK2LIFE”
  • Finalist - Branded Entertainment - Social Awareness for Samsung titled “BACK2LIFE”

 

This is followed closely by Isobar China Group, Shanghai for work done for KFC titled “KFC Christmas Pocket Store”

 

Isobar China Group, Shanghai

  • Silver - Digital - Retail for KFC titled “KFC Christmas Pocket Store”
  • Bronze - Digital - Ecommerce for KFC titled “KFC Christmas Pocket Store”
  • Bronze - Non-Traditional - Ecommerce for KFC titled “KFC Christmas Pocket Store

 

Additional Winners and Finalists from China include (in alphabetical order):

Anomaly, Shanghai

  • Bronze - Digital - Art Direction for Airbnb titled “More of Less”

 

BBDO China, Shanghai

  • Silver - Print - Consumer Campaign for Snickers - Hunger Signature Campaign titled “Health Insurance Renewal”, “Performance Bonus Agreement”

 

Lin Shaobin Design, Shantou

  • Bronze - Package Design - Beverages - Non-Alcoholic for Song Chinese Cuisine titled “Mountain Tea - Song”

 

Loong, Beijing

  • Bronze - Health & Wellness - Social Responsibility/Awareness for China Organ Donation titled “A Team of One”

 

McCann Health, Shanghai

  • Bronze - Pharmaceuticals - Education and Services for GlaxoSmithKline titled “Breath of Life”

This win contributed to McCann Worldgroup being named Global Network Of The Year

 

mcgarrybowen, Shanghai

  • Bronze - Health & Wellness - Innovation for Smart Touch titled “How to Help Blind People Use Smart Phones More Digitally”

 

Shen Zhen Tencent Computer System, Shen Zhen

  • Bronze - Branded Entertainment - Games for Tencent Mobile Game Demi-Gods and Semi-Devils titled “The Shaolin Sect in Chinese Wuxia Mobile Game Demi-Gods and Semi-Devils”

 

TBWA\Shanghai, Shanghai

  • Finalist - Design - Motion Graphics - Animation for adidas titled “adidas Z.N.E.”

 

 

In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.

 

“Advertising has come so far in China. We are very pleased to see the best of it being honored at LIA,” said Barbara Levy, President of LIA.

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, fifteen GRAND LIAs were awarded:

FCB New York, New York was awarded the Ambient Grand LIA for Burger King titled “The Whopper Detour”

FCB Inferno, London was awarded the Branded Entertainment Grand LIA for Huawei titled “StorySign”

McCann TLV, Tel Aviv was awarded the Design Grand LIA for IKEA titled “ThisAbles”

VMLY&R, Kansas City was awarded the Digital Grand LIA for Wendy's titled “Keeping Fortnite Fresh”

AMVBBDO, London was awarded the Health & Wellness Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”

AMVBBDO, London was awarded the Health & Wellness - Craft Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”

McCann New York, New York was awarded the Integration Grand LIA for Xbox titled “Changing the Game”

Wave Studios, New York was awarded the Music & Sound Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”

FCB New York, New York was awarded the Non-Traditional Grand LIA for Burger King titled “The Whopper Detour”

AREA 23, an FCB Health Network Company, New York was awarded the Pharmaceuticals - Craft Grand LIA for Constant Therapy titled “One Word”

McCann Paris, Neuilly-sur-Seine was awarded the Print Grand LIA for L'Oréal Paris titled “The Non-Issue”

Furlined, Los Angeles was awarded the Production & Post-Production Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”

McCann New York, New York was awarded the Public Service/Social Awareness Grand LIA for March for Our Lives titled “Generation Lockdown”

Forsman & Bodenfors, Gothenburg was awarded the The NEW Grand LIA for Volvo Cars titled “The E.V.A. Initiative”

AMVBBDO, London was awarded the TV/Cinema/Online Film Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”

 

The following companies were honored with the 2019 Global Of The Year Awards:

Global Network of the Year: McCann Worldgroup   

Global Agency of the Year: McCann New York

Global Independent Agency of the Year: Serviceplan, Munich 

Global Client of the Year: Burger King

Global Health & Pharma Network of the Year: FCB Health

Global Health Agency of the Year: McCann Health Brazil, São Paulo

Global Pharma Agency of the Year: Area 23, An FCB Health Network Company, New York

Global Production Company of the Year: O Positive, New York

Global Post-Production Company of the Year: Company 3, New York 

Global Music & Sound Company of the Year: 750 MPH, London

Global Design Company of the Year: Moby Digg, Munich

Global Radio & Audio Company of the Year: Heard City, New York

 

 

The following companies were honored with the 2019 Regional Of The Year Awards for Asia:

Regional Network Of The Year:  Dentsu

Regional Agency Of The Year:  Cheil Worldwide Hong Kong, Hong Kong

Regional Production Company Of The Year:  Illusion, Bangkok

 

 

 

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.