The judging is over. The winners are here.

 

 

Brazil scores 18 Statues at LIA 2019 – five Gold, six Silver and seven Bronze LIAs, they also attained 17 Finalist.
 
McCANN Health Brazil, São Paulo was named Global Health Agency Of The Year they were also named Regional Health & Pharma Network of the Year for South America. These wins contributed to McCann Worldgroup being named Global Network of the Year.

 

McCANN Health Brazil was also awarded two Gold LIAs and one Bronze.
•    Gold - Health & Wellness - Craft - Animation for Hospital Leforte titled “1 minute 46 seconds”
•    Gold - Health & Wellness - Craft - Art Direction for Hospital Leforte titled “1 minute 46 seconds”
•    Bronze - Pharmaceuticals - Campaign for Plantolaxy titled “Beet”, “Carrot”, “Radish”

 

Diego Freitas, Co-Managing Director / ECD at FCB Health Brazil and LIA Health & Wellness Juror commented, “Health and Wellness has it all. It’s the new black. It’s everything advertising needs right now, bringing back many things we’ve lost in our industry: the ability to change behavior for good, to stand for causes with purpose, a chance to engage with people in a way that we actually care. When people ask me why I’m in healthcare, I usually say: If you’re in advertising and you’re great at it you might end up having a great jingle or a well-crafted campaign. But if you’re doing great in healthcare advertising you might be actually saving lives. Health and wellness is put simply the hardest category to judge right now. You have print, craft, radio, TV commercials, guerrilla, mobile and the list goes on.”     

 

Ogilvy was named Regional Network of the Year for South America, wins from Ogilvy Brazil, David São Paulo and GTB, São Paulo contributed to this award.

 

Ogilvy Brasil, São Paulo was awarded one Bronze LIA and a Finalist.
•    Bronze - Digital - Pet Products for Petz titled “Pet-Commerce”
•    Finalist - Digital - Ecommerce for Petz titled “Pet-Commerce”

 

David, São Paulo was named Regional Agency Of The Year for South America. In addition three different juries awarded them three statues for their work for Burger King. These statues contributed to Burger King being named Global Client Of The Year.
•    Gold - Billboard - Innovative Use of Billboard for Burger King titled “Burn That Ad”
•    Gold - Digital - Augmented Reality for Burger King titled “Burn That Ad”
•    Silver - Non-Traditional - Guerrilla Marketing for Burger King titled “Burn That Ad”

 

GTB, São Paulo
•    Silver - Design - Product Development for Ford titled “Accessibility Mat”
•    Finalist - Digital - Automotive for Ford titled “Accessibility Mat
•    Finalist - Health & Wellness - Innovation for Ford titled “Accessibility Mat”

 

Zombie Studio, São Paulo was named Regional Post-Production Company Of The Year for South America being credited for work for Burger King titled “The Whopper Detour” that won FCB New York 16 statues - 2 Grand LIAs, eight Gold, two Silver, two Bronze and two Finalists.
 
Canja Audio Culture, São Francisco was named Regional Music & Sound Company Of The Year for South America for work that won three agencies a total of five Statues and six Finalists.

 

Vinicius Stanzione, Creative Director at Leo Burnett, São Paulo and LIA Integration Juror commented on judging LIA, “It was an amazing experience to be part of the Integration Jury. I had the opportunity to be among outstanding creatives with real passion for great ideas. And when you have that, everything works out like magic.”

 

 

AKQA, São Paulo  
•    Gold - Digital - Apparel for Nike Sportswear titled “Air Max Graffiti Stores”
•    Bronze - Ambient - Apparel for Nike Sportswear titled “Air Max Graffiti Stores”
•    Finalist - Branded Entertainment - Music Videos for Baco Exu Do Blues titled “Bluesman”
•    Finalist - Integration - Business-to-Consumer for Nike Sportswear titled “Air Max Graffiti Stores”

 

Alice Filmes, São Paulo
•    Finalist - Production & Post-Production - Direction for Nike titled “The Doll I've Never Asked For”

 

AlmapBBDO, São Paulo
•    Silver - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Volkswagen titled “True 1”
•    Bronze - Design - Art Direction for Alpargatas (Havaianas) titled “Let's Summer”
•    Bronze - Design - Use of Illustration for Alpargatas (Havaianas) titled “Let's Summer”
•    Finalist - Design - Poster Campaign for Alpargatas (Havaianas) titled “Let's Summer Campaign”
•    Finalist - TV/Cinema/Online Film - Branded Content for Getty Images titled “Coma”
•    Finalist - TV/Cinema/Online Film - Copywriting for Getty Images titled “Coma”
•    Finalist - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Getty Images titled “Coma”

 

BETC, São Paulo
•    Bronze - Design - Art Direction for Citroën titled “Citroën Scarves”

 

Cheil Brazil, São Paulo
•    Silver - Design - Sustainable Design for greenpeople titled “The Waste Measure”
•    Silver - Package Design - Sustainable Packaging for greenpeople titled “The Waste Measure”
•    Finalist - Design - Direct Marketing - Consumer for greenpeople titled “The Waste Measure”
•    Finalist - Package Design - Promotional Packaging for greenpeople titled “The Waste Measure”

 

FCB Health Brasil, São Paulo contributed to FCB Health being named Global Health & Pharma Network Of The Year
•    Finalist - Pharmaceuticals - Craft - Animation for Nestlé Health Science -  Clinical Nutrition–Enteral Therapies titled “Malu”
•    Finalist - Health & Wellness - Devices and Diagnostics for Neve® Toilet Paper titled “Number 2 Magazine”

 

Le Cube, São Paulo
•    Bronze - Production & Post-Production - 2D and Stop Motion Animation for Skol titled “Drink Right, F*ck Right”

 

Publicis Brasil, São Paulo
•    Silver - Pharmaceuticals - Multi-platform Campaign for Dorflex titled “The Greatest Carnival Without Pain”
•    Finalist - Pharmaceuticals - Use of Social Media for Dorflex titled “The Greatest Carnival Without Pain”

 

TracyLocke Brasil, São Paulo
•    Bronze - Pharmaceuticals - Devices and Diagnostics for Pfizer titled “Beautiful Dreamer”
•    Finalist - Pharmaceuticals - Craft - Cinematography for Pfizer titled “Beautiful Dreamer”

 

“There is no denying that Brazil not only excels in ideas, but along with great ideas there is the fine art of crafting.  No wonder, Brazil is always on the top of the leader board in South America,” said Barbara Levy, President of LIA.

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 
This year, fifteen GRAND LIAs were awarded:
FCB New York, New York was awarded the Ambient Grand LIA for Burger King titled “The Whopper Detour”
FCB Inferno, London was awarded the Branded Entertainment Grand LIA for Huawei titled “StorySign”
McCann TLV, Tel Aviv was awarded the Design Grand LIA for IKEA titled “ThisAbles”
VMLY&R, Kansas City was awarded the Digital Grand LIA for Wendy's titled “Keeping Fortnite Fresh”
AMVBBDO, London was awarded the Health & Wellness Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
AMVBBDO, London was awarded the Health & Wellness - Craft Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
McCann New York, New York was awarded the Integration Grand LIA for Xbox titled “Changing the Game”
Wave Studios, New York was awarded the Music & Sound Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
FCB New York, New York was awarded the Non-Traditional Grand LIA for Burger King titled “The Whopper Detour”
AREA 23, an FCB Health Network Company, New York was awarded the Pharmaceuticals - Craft Grand LIA for Constant Therapy titled “One Word”
McCann Paris, Neuilly-sur-Seine was awarded the Print Grand LIA for L'Oréal Paris titled “The Non-Issue”
Furlined, Los Angeles was awarded the Production & Post-Production Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
McCann New York, New York was awarded the Public Service/Social Awareness Grand LIA for March for Our Lives titled “Generation Lockdown”
Forsman & Bodenfors, Gothenburg was awarded the The NEW Grand LIA for Volvo Cars titled “The E.V.A. Initiative”
AMVBBDO, London was awarded the TV/Cinema/Online Film Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”

 

The following companies were honored with the 2019 Global Of The Year Awards:
Global Network of the Year: McCann Worldgroup   
Global Agency of the Year: McCann New York
Global Independent Agency of the Year: Serviceplan, Munich  
Global Client of the Year: Burger King
Global Health & Pharma Network of the Year: FCB Health
Global Health Agency of the Year: McCann Health Brazil, São Paulo
Global Pharma Agency of the Year: Area 23, An FCB Health Network Company, New York
Global Production Company of the Year: O Positive, New York
Global Post-Production Company of the Year: Company 3, New York  
Global Music & Sound Company of the Year: 750 MPH, London
Global Design Company of the Year: Moby Digg, Munich
Global Radio & Audio Company of the Year: Heard City, New York

 

The following companies were honored with the 2019 Regional Of The Year Awards for South America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: David, São Paulo
Regional Health & Pharma Network Of The Year: McCann Health
Regional Production Company Of The Year: Central Films, Bogota
Regional Post-Production Company Of The Year: Zombie Studios, São Paulo
Regional Music & Sound Company Of The Year: Canja Audio Culture, São Francisco

Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.