2023 Winners & Finalists releases
Creativity in PR Winners and Finalists Announced
17 October 2023
2023 LONDON INTERNATIONAL AWARDS ANNOUNCES THE
CREATIVITY IN PR WINNERS & FINALISTS
(Las Vegas, 17 October 2023) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, is delighted to unveil the final Winners and Finalists after nine days of rigorous onsite judging by some of the industry’s top luminaries.
The Winners and Finalists announced represent some of the top submissions globally across the Creativity in PR category.
CREATIVITY IN PR CATEGORY
Creativity in PR celebrates work rooted in creative thinking, influencing opinions, and cultural relevance. The focus is on reputation management across the PR spectrum, with a clear demonstration of positive reinforcement and goodwill for brands. The jury, led by Judy John, Global Chief Creative Officer of Edelman, is pleased to celebrate the most outstanding work in their category with a total of 58 Statues.
Following the extensive onsite judging process, two Grand LIAs, 14 Gold, 18 Silver, and 24 Bronze Statues were awarded, alongside 14 Finalists.
The coveted Grand LIA was awarded to McCann Poland for their incredible work titled “Where To Settle”, executed for Mastercard. This piece of work was also awarded the Creative Use of Data Grand LIA, four Gold, a Silver and a Bronze by four different juries.
The Creativity In PR - Public Service/Charity/NGO Grand LIA was awarded to Publicis Conseil, Paris for Solar Impulse titled “Prêt à voter”. “Prêt à voter” was also awarded the Non-Traditional.
Public Service/Charity/NGO Grand LIA in addition to five Gold, five Silver and a Bronze Statue in four different categories.
Public Service/Charity/NGO Grand LIA in addition to five Gold, five Silver and a Bronze Statue in four different categories.
“When we were voting for the Grand LIA for the Public Service/NGO, we unanimously voted for Pret a voter. It was so far ahead of the others that it won the vote for Grand LIA. It was brilliant!” Judy John, remarked. She went on to say, “There was a lot of discussion for the Grand LIA for Creativity in PR. The reason why we picked MasterCard is the sustainability of that idea and the transformative nature of a company like MasterCard coming out and creating utility for people coming to Poland.”
CREATIVITY IN PR
AUSTRALIA:
Special Australia, Sydney:
Bronze in Challenger Brand for Virgin Australia titled “Middle Seat Lottery” Bronze in Travel and Leisure for Virgin Australia titled “Middle Seat Lottery”
The Monkeys, part of Accenture Song, Sydney:
Silver in Best Use of Events and Stunts for The Government of Tuvalu titled “The First Digital Nation”
Wildlings Creative Agency, Perth:
Bronze in Influencer Marketing for Clothing Please titled “ClothingFans”
BELGIUM:
Wunderman Thompson Benelux, Antwerp:
Bronze in Brand PR for Vow titled “The Mammoth Meatball”
BRAZIL:
BETC HAVAS, São Paulo:
Gold in Best Product Launch for Petra Beer titled “Petra Milk”
Burger King, São Paulo:
Silver in Best Local/Regional/National Market for Burger King titled “The New Crown” Silver in Retail for Burger King titled “The New Crown”
DM9, São Paulo:
Bronze in Best Local/Regional/National Market for Urihi Yanomami Association titled “The Cost of Gold”
Bronze in Best Use of Events and Stunts for Urihi Yanomami Association titled “The Cost of Gold”
CANADA:
Edelman, Toronto:
Silver in Beauty for Dove titled “#KeepTheGrey”
Silver in Brand PR for Dove titled “#KeepTheGrey”
Finalist in Best Local/Regional/National Market for Dove titled “#KeepTheGrey” Finalist in Best Use of Social Media for Dove titled “#KeepTheGrey”
CHILE:
MRM, Santiago:
Gold in Challenger Brand for NotMilk titled “We Didn't Write This Campaign”
CHINA:
Ogilvy Shanghai, Shanghai:
Finalist in Automotive for Buick titled “Buick Nail Clipper”
FRANCE:
BETC Paris, Paris:
Finalist in Business-to-Business for Sista Fund/UN Women France titled “InMySeat”
Havas Paris, Paris:
Silver in Best Use of Events and Stunts for Anne de Gaulle Fondation titled “Anne de Gaulle” Bronze in Best Use of Strategic Partnership for Anne de Gaulle Fondation titled “Anne de Gaulle”
Bronze in Public Service/Charity/NGO for Anne de Gaulle Fondation titled “Anne de Gaulle”
McCann Paris, Paris:
Bronze in Public Service/Charity/NGO for Junge Helden titled “OPT-INK”
AUSTRALIA:
Special Australia, Sydney:
Bronze in Challenger Brand for Virgin Australia titled “Middle Seat Lottery” Bronze in Travel and Leisure for Virgin Australia titled “Middle Seat Lottery”
The Monkeys, part of Accenture Song, Sydney:
Silver in Best Use of Events and Stunts for The Government of Tuvalu titled “The First Digital Nation”
Wildlings Creative Agency, Perth:
Bronze in Influencer Marketing for Clothing Please titled “ClothingFans”
BELGIUM:
Wunderman Thompson Benelux, Antwerp:
Bronze in Brand PR for Vow titled “The Mammoth Meatball”
BRAZIL:
BETC HAVAS, São Paulo:
Gold in Best Product Launch for Petra Beer titled “Petra Milk”
Burger King, São Paulo:
Silver in Best Local/Regional/National Market for Burger King titled “The New Crown” Silver in Retail for Burger King titled “The New Crown”
DM9, São Paulo:
Bronze in Best Local/Regional/National Market for Urihi Yanomami Association titled “The Cost of Gold”
Bronze in Best Use of Events and Stunts for Urihi Yanomami Association titled “The Cost of Gold”
CANADA:
Edelman, Toronto:
Silver in Beauty for Dove titled “#KeepTheGrey”
Silver in Brand PR for Dove titled “#KeepTheGrey”
Finalist in Best Local/Regional/National Market for Dove titled “#KeepTheGrey” Finalist in Best Use of Social Media for Dove titled “#KeepTheGrey”
CHILE:
MRM, Santiago:
Gold in Challenger Brand for NotMilk titled “We Didn't Write This Campaign”
CHINA:
Ogilvy Shanghai, Shanghai:
Finalist in Automotive for Buick titled “Buick Nail Clipper”
FRANCE:
BETC Paris, Paris:
Finalist in Business-to-Business for Sista Fund/UN Women France titled “InMySeat”
Havas Paris, Paris:
Silver in Best Use of Events and Stunts for Anne de Gaulle Fondation titled “Anne de Gaulle” Bronze in Best Use of Strategic Partnership for Anne de Gaulle Fondation titled “Anne de Gaulle”
Bronze in Public Service/Charity/NGO for Anne de Gaulle Fondation titled “Anne de Gaulle”
McCann Paris, Paris:
Bronze in Public Service/Charity/NGO for Junge Helden titled “OPT-INK”
Publicis Conseil, Paris:
Public Service/Charity/NGO Grand LIA for Solar Impulse titled “Prêt à voter”
Gold in Corporate Purpose/Social Responsibility for Solar Impulse titled “Prêt à voter” Gold in Public and Political Affairs for Solar Impulse titled “Prêt à voter”
Gold in Public Sector for Solar Impulse titled “Prêt à voter”
Gold in Public Service/Charity/NGO for Solar Impulse titled “Prêt à voter”
Silver in Corporate Purpose/Social Responsibility for Renault titled “Time Fighters Program” Bronze in Automotive for Renault titled “Time Fighters Program”
Weber Shandwick, Paris:
Silver in Brand PR for Iberdrola titled “Turnstile Turbines”
Silver in Corporate Purpose/Social Responsibility for Iberdrola titled “Turnstile Turbines” Silver in Best Use of Events and Stunts for Iberdrola titled “Turnstile Turbines”
Finalist in Best Local/Regional/National Market for Frida etc. titled “The Uncover”
GERMANY:
Grabarz & Partner, Hamburg:
Silver in Best Use of Events and Stunts for Burger King titled “Charles III - The Burger King” Bronze in Retail for Burger King titled “Charles III - The Burger King”
PEIX Health, Berlin:
Silver in Public Service/Charity/NGO for §25/11 - Home without Domestic Violence titled “§25/11 - Home without Domestic Violence”
Saatchi & Saatchi, Düsseldorf:
Bronze in Food and Beverage for OREO titled “OREA Cheat Cookies”
HONDURAS:
Ogilvy Honduras, Tegucigalpa:
Gold in Best Product Launch for Regal Springs titled “Heaven Fish”
ITALY:
LePub, Italy:
Finalist in Best Global Market for Heineken titled “The Closer”
KOREA:
INNOCEAN, Seoul:
Bronze in Crisis Management for Hanwha titled “Solar Beehive”
PERU:
Valor, Lima:
Bronze in Influencer Marketing for Kotex titled “The Stain”
POLAND:
McCann Poland, Warsaw
Grand LIA for Mastercard titled “Where To Settle”
Gold in Best Use of Strategic Partnership for Mastercard titled “Where To Settle”
PORTUGAL:
Public Service/Charity/NGO Grand LIA for Solar Impulse titled “Prêt à voter”
Gold in Corporate Purpose/Social Responsibility for Solar Impulse titled “Prêt à voter” Gold in Public and Political Affairs for Solar Impulse titled “Prêt à voter”
Gold in Public Sector for Solar Impulse titled “Prêt à voter”
Gold in Public Service/Charity/NGO for Solar Impulse titled “Prêt à voter”
Silver in Corporate Purpose/Social Responsibility for Renault titled “Time Fighters Program” Bronze in Automotive for Renault titled “Time Fighters Program”
Weber Shandwick, Paris:
Silver in Brand PR for Iberdrola titled “Turnstile Turbines”
Silver in Corporate Purpose/Social Responsibility for Iberdrola titled “Turnstile Turbines” Silver in Best Use of Events and Stunts for Iberdrola titled “Turnstile Turbines”
Finalist in Best Local/Regional/National Market for Frida etc. titled “The Uncover”
GERMANY:
Grabarz & Partner, Hamburg:
Silver in Best Use of Events and Stunts for Burger King titled “Charles III - The Burger King” Bronze in Retail for Burger King titled “Charles III - The Burger King”
PEIX Health, Berlin:
Silver in Public Service/Charity/NGO for §25/11 - Home without Domestic Violence titled “§25/11 - Home without Domestic Violence”
Saatchi & Saatchi, Düsseldorf:
Bronze in Food and Beverage for OREO titled “OREA Cheat Cookies”
HONDURAS:
Ogilvy Honduras, Tegucigalpa:
Gold in Best Product Launch for Regal Springs titled “Heaven Fish”
ITALY:
LePub, Italy:
Finalist in Best Global Market for Heineken titled “The Closer”
KOREA:
INNOCEAN, Seoul:
Bronze in Crisis Management for Hanwha titled “Solar Beehive”
PERU:
Valor, Lima:
Bronze in Influencer Marketing for Kotex titled “The Stain”
POLAND:
McCann Poland, Warsaw
Grand LIA for Mastercard titled “Where To Settle”
Gold in Best Use of Strategic Partnership for Mastercard titled “Where To Settle”
PORTUGAL:
Dentsu Creative Portugal, Lisbon:
Silver in Corporate Purpose/Social Responsibility for MEO titled “The Forgotten Team”
Lola Normajean, Lisbon:
Bronze in Best Product Launch for TloveT titled “The Unnoticed Fashion Show”
ROMANIA:
VMLY&R Romania, Bucharest:
Gold in Best Use of Social Media for Pepco titled “Illiterate Ads”
Silver in Corporate Purpose/Social Responsibility for Pepco titled “Illiterate Ads”
SPAIN:
DAVID, Madrid:
Bronze in Entertainment for Netflix titled “Georgina's Billboard Collection”
SWEDEN:
Prime Weber Shandwick, Stockholm:
Silver in Best Global Market for Visit Sweden titled “Spellbound by Sweden”
Silver in Travel and Leisure for Visit Sweden titled “Spellbound by Sweden”
Bronze in Best Use of Events and Stunts for Husqvarna titled “Happy Birthday from Earth”
SWITZERLAND:
Wirz Group, Zurich:
Bronze in Best Local/Regional/National Market for Migros titled “The Migros Beer”
THAILAND:
Edelman Thailand, Bangkok:
Gold in Beauty for Dove - Unilever titled “#LetHerGrow”
Gold in Best Local/Regional/National Market for Dove - Unilever titled “#LetHerGrow” Bronze in Corporate Purpose/Social Responsibility for Dove - Unilever titled “#LetHerGrow”
TURKEY:
Wunderman Thompson Turkiye, Istanbul:
Finalist in Food and Beverage for Heinz Tomato Ketchup titled “Is That Heinz?”
UNITED ARAB EMIRATES:
Havas Middle East, Dubai:
Bronze in Best Use of Strategic Partnership for adidas titled “Superstar Ravi's” Finalist in Best Local/Regional/National Market for adidas titled “Superstar Ravi's”
UNITED KINGDOM:
Daniel J Edelman, London:
Gold in Best Local/Regional/National Market for Hellmann's Mayonnaise titled “Mayo McHack” Gold in Food and Beverage for Hellmann's Mayonnaise titled “Mayo McHack”
Bronze in Best Use of Events and Stunts for Hellmann's Mayonnaise titled “Mayo McHack”
Ogilvy UK, London:
Finalist in Corporate Purpose/Social Responsibility for Dove titled “The Cost of Beauty”
UNITED STATES:
BBDO New York, New York:
Silver in Corporate Purpose/Social Responsibility for MEO titled “The Forgotten Team”
Lola Normajean, Lisbon:
Bronze in Best Product Launch for TloveT titled “The Unnoticed Fashion Show”
ROMANIA:
VMLY&R Romania, Bucharest:
Gold in Best Use of Social Media for Pepco titled “Illiterate Ads”
Silver in Corporate Purpose/Social Responsibility for Pepco titled “Illiterate Ads”
SPAIN:
DAVID, Madrid:
Bronze in Entertainment for Netflix titled “Georgina's Billboard Collection”
SWEDEN:
Prime Weber Shandwick, Stockholm:
Silver in Best Global Market for Visit Sweden titled “Spellbound by Sweden”
Silver in Travel and Leisure for Visit Sweden titled “Spellbound by Sweden”
Bronze in Best Use of Events and Stunts for Husqvarna titled “Happy Birthday from Earth”
SWITZERLAND:
Wirz Group, Zurich:
Bronze in Best Local/Regional/National Market for Migros titled “The Migros Beer”
THAILAND:
Edelman Thailand, Bangkok:
Gold in Beauty for Dove - Unilever titled “#LetHerGrow”
Gold in Best Local/Regional/National Market for Dove - Unilever titled “#LetHerGrow” Bronze in Corporate Purpose/Social Responsibility for Dove - Unilever titled “#LetHerGrow”
TURKEY:
Wunderman Thompson Turkiye, Istanbul:
Finalist in Food and Beverage for Heinz Tomato Ketchup titled “Is That Heinz?”
UNITED ARAB EMIRATES:
Havas Middle East, Dubai:
Bronze in Best Use of Strategic Partnership for adidas titled “Superstar Ravi's” Finalist in Best Local/Regional/National Market for adidas titled “Superstar Ravi's”
UNITED KINGDOM:
Daniel J Edelman, London:
Gold in Best Local/Regional/National Market for Hellmann's Mayonnaise titled “Mayo McHack” Gold in Food and Beverage for Hellmann's Mayonnaise titled “Mayo McHack”
Bronze in Best Use of Events and Stunts for Hellmann's Mayonnaise titled “Mayo McHack”
Ogilvy UK, London:
Finalist in Corporate Purpose/Social Responsibility for Dove titled “The Cost of Beauty”
UNITED STATES:
BBDO New York, New York:
Finalist in Food and Beverage for M&M's titled “Spokescandies On Pause”
DDB Chicago, Chicago:
Gold in Best Use of Social Media for Skittles titled “Apologize the Rainbow” Silver in Best Product Launch for Skittles titled “Apologize the Rainbow”
Doner, Detroit:
Silver in Best Use of Sponsorship for Saucony titled “NIL Student Nurse Initiative” Finalist in Corporate Communications for Saucony titled “NIL Student Nurse Initiative”
Edelman, New York:
Bronze in Crisis Management for Klondike titled “Rest in Peace, Choco Taco” Bronze in Media Relations for Ajinomoto Co. titled “Dinner with Goop” Finalist in Food and Beverage for Ajinomoto Co. titled “Dinner with Goop”
Ogilvy, Chicago:
Finalist in Best Product Launch for Paris Hilton titled “Paris Hilton's Statement Pieces”
Weber Shandwick, New York:
Finalist in Corporate Purpose/Social Responsibility for Ancestry titled “A Dream Delivered: The Lost Letters of Hawkins Wilson”
Wunderman Thompson, New York:
Bronze in Public Service/Charity/NGO for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”
DDB Chicago, Chicago:
Gold in Best Use of Social Media for Skittles titled “Apologize the Rainbow” Silver in Best Product Launch for Skittles titled “Apologize the Rainbow”
Doner, Detroit:
Silver in Best Use of Sponsorship for Saucony titled “NIL Student Nurse Initiative” Finalist in Corporate Communications for Saucony titled “NIL Student Nurse Initiative”
Edelman, New York:
Bronze in Crisis Management for Klondike titled “Rest in Peace, Choco Taco” Bronze in Media Relations for Ajinomoto Co. titled “Dinner with Goop” Finalist in Food and Beverage for Ajinomoto Co. titled “Dinner with Goop”
Ogilvy, Chicago:
Finalist in Best Product Launch for Paris Hilton titled “Paris Hilton's Statement Pieces”
Weber Shandwick, New York:
Finalist in Corporate Purpose/Social Responsibility for Ancestry titled “A Dream Delivered: The Lost Letters of Hawkins Wilson”
Wunderman Thompson, New York:
Bronze in Public Service/Charity/NGO for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”
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Notes to the Editor:
London International Awards (LIA), now in its 38th year, was founded by Barbara Levy, President. Barbara is the first and only woman to start and operate an International Awards Show. Since its inception, LIA has been a worldwide award for creative excellence in all forms of media.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Annually, LIA assembles the most celebrated people in the industry together in Las Vegas. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with exception to work that they personally collaborated on.
100% owned and operated by women. LIA continues to hold the unique distinction of being the only international award show owned by a woman and having a full-time staff of only women.