2019 Attendees

Reuben James Fermin

Art Director
Blackpencil Manila / Leo Burnett Group Manila
Makati City
, Philippines


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
Honestly, I only knew about the program after winning the Adobo LIA Young Creative Competition. It opened up an opportunity for me to discover this wonderful program.  
2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
As a young Art Director, I want to know the stories behind the amazing works that I am about to discover in the Creative LIAsons. I want to know what fuels the creativity of the inspiring industry leaders that I am about to meet. Also, I want to learn new things from my fellow young creatives who will soon be my friends.  
3.    Who from the LIA Juries would you most like to meet/speak with? (https://www.liaawards.com/juries/jury/)
I want to meet Mark Tutssel, the author of the Humankind book.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
If given a chance to interview a juror for two minutes, I would still choose Mark Tutssel because for me, it’s like meeting the Pope of Leo Burnett Worldwide. Maybe, this is a once in a lifetime opportunity and I don’t want to miss that moment.