I had an absolute blast at the Creative LIAisons program with London International Awards! I made friends for life, heard from some of the best minds in creativity and feeling freshly inspired to make amazing work. What an experience!
The whole Creative LIAisons experience was very enriching. It was my first time being mentored by someone, and the fact that I got three great coaches that happened to be some of the leading people in the creative community was a real must. Their international backgrounds, not only, expanded my industry knowledge, but also fostered connections within a global network. Beyond just picking up technical know-how, their diverse takes on things gave me a well-rounded view of creativity.
I think one of the most key takeaways was the importance of building connections with peers from diverse areas. These relationships are the secret sauce for bringing creative ideas to life. It's about forming a collaborative network where varied perspectives converge, creating a fertile ground for innovation and turning ideas into reality.
Overall, this experience highlighted the importance of building a network within this dynamic creative community that we all work in. And the importance of avoiding narrow-mindedness when approaching processes, encouraging an openness to diverse methods and perspectives. It's about finding inspiration and solutions from unexpected places within this globally connected creative space.
Today, I had my first LIAisons coaching session with the great Jorg Carlo Nicolò Riommi from Publicis Groupe.
It was truly a privilege to listen to someone as experienced and talented as Jorg about the creative process, being curious in all parts of life, the importance of taking the lead, and the perseverance to find solutions.
Thank you to Jorg for taking the time and helping me to gain valuable insights within 1-short-hour.
Looking forward to showing up with new projects and meeting Jorg again in the soon future!
My Second LIAisons session:
I met one of my creative heroes in the industry. Having the chance to listen to Sergio Gordilho wasn’t only inspiring, but it was a masterclass about being resilient, ambitious, and competitive, and the importance of supporting each other while we all strive for the same aim every day.
I am very grateful to London International Awards for this chance, because, how on earth could I listen to the backstory of Foamy Haircut, The Exiled Team, and Salla 2032 from its creator? Or, the story of how ZapZap became an indispensable tool for exchanging ideas quickly among Brazilian creatives.
Thank you again, Sergio, for sharing your invaluable knowledge with me about how to get real insights and where to go with it.
A big thanks to the dear Zindara, Sergio’s assistant for making it all happen. Hope to visit Africa Creative one day and meet them all.
My Final session:
“I never stop being the Jr.” - It was amazing to hear this from one of the most renowned creatives in advertising Daniel Lobatón Morey.
It was such an inspiring talk on breaking down scriptwriting, embracing contradictions, and confrontation of values. He was crystal clear about the importance of being crystal clear and relevant.
For the first time, I heard the story of the Goldfish Go for the Handful campaign on IOFA with Aaron Starkman (huge fan). But, listening to all the twists and turns during the production from the campaign's creator was something else.
As we are both Rethink fans, it was also super enjoyable to praise the speed, humor, and sharp wit of Rethinkism, and talk about the Damaged Billboard, Seemingly Ranch, and the other crazy works.
Thank you again Daniel for taking the time to share your invaluable knowledge with me. It was a true honor.
I am also profoundly thankful to the LIA - London International Awards for granting me the opportunity to talk with and draw inspiration from 3 of the most prominent figures in the industry during these sessions.